Armenia Consumer Goods Market

Armenia Consumer Goods Market Size

The Armenian Consumer Goods Market overall market for consumer goods was estimated at USD 2 million in 2019 and is anticipated to expand to USD 3 million in 2030 and a CAGR of 7% growth

Consumer goods refer to items bought mainly for use by individuals or households. Items like clothes, food, books, and cooking equipment are included in consumer goods. The goods purchased by the average customer are consumer goods that are used for consumption. They are also known as finished products, as consumer products are the end outcome of manufacturing and processing and are purchased by the customer from the store shelf. These items are purchased and used as clothes, food, or equipment to meet human needs. This study mainly examines consumer goods in two main groups, FMCG and consumer durable items.

Market highlights

The Armenian Consumer Goods Market is expected to project a CAGR of 11.2% during the forecast period, 2019-2030

The Fast Moving Consumer Product group is the biggest customer commodity group in terms of production, marketing, and distribution. This involves long-term and unsustainable products like food & drink, personalized care, health care, and hygiene products. Per day in human life, FMCG products are needed. All segments of society often buy such commodities and spend a substantial part of their income on them. Since these goods have a quick turnover, the FMCG commodity group is a massive financial component.

Armenia Consumer Goods MarketExpected Market Growth

Armenia Consumer Goods Market: Segments  

FMCG category had the biggest share by product type in 2019, accounting for approximately 94% of the market. The section also consists of food & drinks, personal treatment, medical services, and home care. The largest CAGR of 5 percent in the forecast period of 2019-2030 in the food and beverage segment is anticipated, as food & beverage items are the most widely consumed due to their perishability. During the projected period, the category of customer durables is projected to have the highest CAGR of 8 percent.  The section often branches into refrigerators, air-conditioners and heaters, entertainment and communication devices, washing machines, kitchens, cleaning equipment, and other appliances. Due to the increase in population, available income, and the expenditure on needed products the refrigerator segment had the largest share in 2019.

Owing to increased internet adoption and e-commerce comfort, it is anticipated that the e-commerce category to have the highest CAGR of 8.4 percent during the forecast period. In 2019, however, supermarkets & hypermarkets held the biggest share due to the shifting of retail trade from SME stores to big supermarkets and hypermarkets in Armenia, accounting for almost two-fifths of the industry.

Armenia Consumer Goods Market: Market Dynamics

Drivers

The rise in Disposable Income

Armenian customers' increased purchasing power parity and discretionary income with economic growth have boosted the market for consumer goods products in Armenia. Consumers prefer items that make life easy, productive, and time-saving. Such goods continue to achieve a larger market with a surge in the percentage of working people. Moreover, rapidly evolving consumer goods (FMCG) are fairly inexpensive, delicate, and perishable and are readily accessible as a result of their quick sales. Such factors would possibly boost the consumer goods market in Armenia.

New Operations and regulations

Measures are being pursued by the government to promote new entry and investment. It declared the elimination of prior operational and consumer obstacles present for the foreign vendors and investors. There have been developed E-platforms such as "Select Armenia" which pose Armenia's investment and export prospects in the "Invest Armenia" category. Such government policies are projected to create an increased demand for Armenia's consumer goods.

Restraint

Distortions and Obstruction of Smooth Functioning

There are monopolies/oligarchies in the Armenian economy that prevent the efficient operation of the market. This leads to market disparities, misuse of monopoly power, pervasive barriers to market entry, and lack of financial competition for goods and services. Furthermore, the extensive standardization scheme of the European Economic Union (EAEU) is extremely redundant. This leads to significant barriers and obstructs the trade spiral for consumers in Armenia. From its bordering nations, Armenia confronts regional problems. All Armenian-traded products move through Georgia. High transit tariffs are paid throughout that process, which eventually raises the product's final cost. The existence of trade barriers, therefore, impedes the development of the Armenian market for consumer goods.

Armenia Consumer Goods Market: Key Players

• Procter & Gamble Company

Company Overview, Business Strategy, Key Product Offerings, Financial Performance, Key Performance Indicators, Risk Analysis, Recent Development, Regional Presence, SWOT Analysis

• The Coca-Cola Company
• PepsiCo, Inc.
• Nestlé S.A.
• Samsung Electronics Co., Ltd.
• LG Electronics Inc.
• Haier Group Corporation
• Panasonic Corporation
• Electrolux AB
• Koninklijke Philips N.V.
• Other Prominent Players

Armenia Consumer Goods Market report also contains analysis on:

Armenia Consumer Goods Market Segments

• By Product Type 
  • FMCG
  • Food & Beverages
  • Personal Care
  • Health Care
  • Home Care
• Consumer Durables
  • Refrigerator
  • Air Conditioner and Heater
  • Entertainment and Information Appliances
  • Washing Machine
  • Kitchen appliances
  • Cleaning appliances
  • Others 
• By Distribution Channel
  • Supermarket & Hypermarket
  • Specialty Stores
  • E-commerce
  • Others  
• Armenia Consumer Goods Market Dynamics
• Armenia Consumer Goods Market Size
• Supply & Demand
• Current Trends/Issues/Challenges
• Competition & Companies Involved in the Market
• Value Chain of the Market
• Market Drivers and Restraints 

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