Any information that can be counted, measured, or quantified and assigned a numerical value is referred to as quantitative data. Qualitative information is descriptive in character and communicated verbally as opposed to numerically. The foundation of quantitative research is numerical data.

The advantages of quantitative research over qualitative research include being more focused, objective, acceptable, and scientific. But when a researcher is unsure of what to expect, they turn to qualitative research. It is employed to formulate a solution or to define the issue.

Primary research typically costs more, takes longer, but produces more conclusive results than secondary research. Research that has already been prepared, gathered, organized, and published by others is referred to as secondary research.

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