Seitan, commonly known as wheat gluten, is a popular vegan meat replacement produced primarily from wheat and occasionally from chickpeas. Seitan Powder is a healthy meal that contains hydrated gluten, a high number of proteins and minerals, and a low level of carbs and fat. The use of seitan in the manufacturing of a variety of ready-to-eat foods has raised demand for seitan across the world. Seitan is a meat substitute whose popularity is being fueled by shifting dietary trends that favor plant-based protein over animal protein. The rising consumer awareness of health issues such as cardiovascular illnesses, bodily aches, cholesterol control, and others is expected to propel the seitan market. Seitan has a strong similarity to meat in terms of look and feel, and the usage of seitan in the vegan business is projected to improve the plant-based meat business as the vegan population grows in many nations.
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Plant-based protein components have shown to be a more effective meat alternative. This is owing to their high protein content, as well as their texture, which improves the end product's taste. Because of the high protein content of soy-based meat replacement goods such as pig, beef, and chicken, the market for soy protein accounted for the largest market share in the market. Another cause might be the growing popularity of healthy and vegetarian diets. Unlike animal protein diets, soy-based meals are cholesterol-free and an excellent source of fiber. During the projected period, these characteristics have proven to be beneficial to the soy protein segment
In February 2019, Upton's Naturals debuted wheat-protein-based Jerky Bites at Natural Products Expo West. These 100 percent vegan snacks, which come in imaginative, tropical-inspired flavors, are a good dose of protein and vitamin B-12, according to the brand.
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