; Fitness App Market Size, Growth, Value, Share, 2032

Fitness App Market

Fitness App Market Size, Share, and Analysis, By Type (Exercise & Weight loss, Diet & Nutrition, Activity Tracking, and Others), By Platform (iOS and Android), By Device (Smartphone, Wearable Device, Tablets), and By Region (North America, Europe, Asia-Pacific, And Rest of the World) And Regional Forecast 2023-2032

Published on: Nov-2023
Report Code: FG HC 01728
No. of Pages: 170-350
Report Format: PDF

Fitness App Market is expected to grow at a CAGR of 18.8% in the forecast period (2023-2032), with the market size valued at USD 2.47 billion in 2021 and projected to reach USD 16.4 billion by 2032.

Product Overview

Fitness App are used to track, manage, and improve physical fitness and general well-being. These applications include a wide range of features, such as personalization, AI integration, and interaction with wearable devices, making them useful tools for customers. This industry is being shaped by trends such as the incorporation of social interaction elements, subscription structures, and a greater emphasis on home fitness and nutrition tracking. Major competitors in this field include Fitbit, MyFitnessPal, Strava, Peloton, and Nike Training Club, though they face constraints such as data privacy concerns and severe rivalry.

Source: Fatpos Global

Market Highlights

Fitness App Market is expected to exhibit a CAGR of 18.8% during the forecast period, 2022-2032

Fitness App Market is expected to reach USD 16.4 billion, growing at a CAGR of 18.8%, owing to the growing emphasis on health and fitness, as well as the convenience and customization offered by these applications. Wearable technology integration, a trend toward remote and home-based exercises, a range of workout alternatives, and the adoption of subscription models have all contributed considerably to the market's growth.

Source: Fatpos Global

Fitness App Market Segmentation

Exercise and Weight Loss Segment to Swiftly Expand Due to Their Growing Global Usage

By Type, the Fitness App Market is typically segmented into Exercise & Weight loss, Diet & Nutrition, Activity Tracking, and Others. The Exercise & Weight Loss sector has a major share of the market due to the increased usage of exercise and weight loss applications across sizable consumer segments. Additionally, users of exercise and weight reduction applications are prompted to exercise more frequently by scheduled reminders. To help users using exercise schedule, these workout apps frequently include voice signals, video demonstrations, and fitness-tracking capabilities.

iOS Segment to Dominate for its Accessibility and Features

Based on the Platform, the market is divided into iOS and Android. The iOS sector currently holds a significant share of the market due to the widespread use of iOS devices, which has considerably accelerated the growth of this segment. Fitness applications designed for iOS devices provide a broad range of features, such as motivating and inspirational fitness coaching videos, real-time activity monitoring, live streaming of exercise classes, different workout routines, guided meditation sessions, and stretching activities.

Source: Fatpos Global

Market Dynamics

Growth Drivers

High Adoption of Smartphones Will Drive the Market Growth

As more people use smartphones, several fitness programs are becoming more and more popular. Additionally, continuous network infrastructure enhancements and an increase in network coverage are fueling demand for fitness applications. As the use of smartphones increases, fitness applications are expected to increase accordingly. The rise of the industry is also expected to be fueled by the development of smartphone technologies to improve live sessions. Due to their high storage capacity, mobility, and simplicity of use, smartphones are the greatest choice for monitoring and activity tracking services. Smartphone consumption is being driven by declining hardware prices and increased affordability.

Increased Use of Applications Linked to Obesity Will Accelerate Market Expansion

More people are becoming aware about obesity, which has resulted in the development of numerous weight-loss strategies. In order to measure their progress toward their own health objectives, people are increasingly embracing fitness applications. Users of these apps have access to a variety of routines, calorie-burning calculators, and tools for keeping track of their workout habits. The majority of fitness apps are made to aid users in losing weight, which is expected to present considerable growth prospects for market participants over the course of the projected period.


Applications for Fitness Are Not Reimbursed Which Hurts the Market

Absence of payment for the usage of fitness apps and associated services inside healthcare systems is a key obstacle to the fitness app business. While fitness apps have grown in popularity due to their role in encouraging physical exercise, weight control, and overall well-being, they are not often paid by healthcare insurance companies or government healthcare programs. Concerns about data privacy and security, user engagement and retention issues, and the need for continual innovation and distinction in a highly competitive industry might all be restricting factors for the fitness app business.

Recent Developments

  • ASICS announced the Middle East expansion of their Frontrunner team in March 2022, with new colleagues from the UAE, Kuwait, KSA, and Qatar joining the dedicated global running community.
  • Asics and Zwift will launch a digital running experience in June 2022 that will allow participants to run alongside Asics sponsored athletes. ASICS and Zwift have announced the establishment of an athlete-led training series known as the "ASICS Pro Series." The debut of METASPEEDTM EDGE+ was the focal point of the event.

Fitness App Market

Key Players:

  • MyFitnessPal
  • Fitbit
  • Nike Training Club
  • Garmin Connect
  • Adidas Runtastic
  • Under Armour's MapMyFitness
  • Strava
  • 7 Minute Workout
  • Calm
  • Peloton
  • Samsung Health
  • Apple Fitness+
  • Google Fit
  • MyPlate by Livestrong
  • Other Prominent Players (Company Overview, Business Strategy, Key Product Offerings, Financial Performance, Key Performance Indicators, Risk Analysis, Recent Development, Regional Presence, SWOT Analysis)

Regional Analysis

Fitness App Market is segmented based on regional analysis into five major regions: North America, Latin America, Europe, Asia Pacific and the Middle East and Africa. North America dominated the fitness app market in 2021 and is predicted to retain a healthy growth trajectory during the forecast period. This is largely due to the region's increased need for modernized fitness systems. Additionally, there is a growing need for simplified and risk-free fitness changes, particularly in healthcare facilities, which will fuel market expansion in North America. On the other hand, the Asia-Pacific fitness app industry is expected to rise significantly over the forecast period, driven by the region's growing need to monitor a growing variety of healthcare and fitness-related conditions, such as obesity.

Source: Fatpos Global

Impact of Covid-19 on Fitness App Market

The COVID-19 outbreak had resulted in the economic downfall. Several countries had imposed lockdowns and applied travel restrictions to control the spread of the virus. The epidemic has had an enormous impact on the fitness app business. Globally, lockdowns and distant work and education arrangements have increased demand for digital fitness solutions. Businesses are steadily digitizing their services in order to provide online fitness planning and pricing comparisons. During the epidemic, major fitness applications including as Nike Training Club, Map My Run, Strava, and Peloton saw increased user engagement. Peloton, for example, provided a 90-day free trial of their software in order to convert users into paying members or equipment purchasers. These innovations are projected to open up attractive potential for expansion in the fitness app sector.

Fitness App Market is further segmented by region into:

  • North America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United States and Canada
  • Latin America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – Mexico, Argentina, Brazil, and Rest of Latin America
  • Europe Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United Kingdom, France, Germany, Italy, Spain, Belgium, Hungary, Luxembourg, Netherlands, Poland, NORDIC, Russia, Turkey, and Rest of Europe
  • Asia Pacific Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – India, China, South Korea, Japan, Malaysia, Indonesia, New Zealand, Australia, and Rest of APAC
  • Middle East and Africa Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – North Africa, Israel, GCC, South Africa, and Rest of MENA

Fitness App Market Scope and Segments:



Study Period


Base Year


Forecast Period


Historical Period


Growth Rate

CAGR of 18.8% from 2022-2032


Value (USD Billion)


Main Segments List

By Type

  • Exercise & Weight loss
  • Diet & Nutrition
  • Activity Tracking
  • Others

By Platform

  • iOS
  • Android

By Device

  • Smartphone
  • Wearable Device
  • Tablets

By Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • U.K.
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

Frequently Asked Questions (FAQ):

Fitness App Market size was values at USD 2.47 billion in 2021 and is projected to reach the value of USD 16.4 billion in 2032, exhibiting a CAGR of 18.8% during the forecast period.

The fitness app market is an industry that focuses on developing and distributing mobile applications that assist consumers in achieving their fitness and health goals. Workout programs, diet tracking, activity monitoring, and health coaching are all common elements of these applications, which may be accessed by smartphones or other devices.

The Exercise & Weight Loss segment and the iOS segment accounted for the largest Fitness App Market share.

Key players in the Fitness App Market include MyFitnessPal, Fitbit, Nike Training Club, Garmin Connect, Adidas Runtastic, Under Armour's MapMyFitness, Strava, 7 Minute Workout, Calm, Peloton, Samsung Health, Apple Fitness+, Google Fit, MyPlate by Livestrong, JEFIT, and Other Prominent Players.

High adoption of smartphone and increased use of applications linked to obesity are the factors driving the Fitness App Market.

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