Video on Demand Market Size, Share, and Analysis, By Monetization Model (Advertising-based, Subscription-based), By Component (Solutions {Pay TV, IPTV, OTT Services, Others}, Services), By Delivery Technology (Subscription Video on Demand (SVOD), Near Video on Demand (NVOD), Transactional Video on Demand (TVOD), Others), By Application (Online Commerce, Entertainment, Network Video Kiosks, Education and Training, Digital Libraries, Others), By Industry Vertical (Manufacturing, Healthcare, Academia and Government, Consumer Goods and Retail, Telecommunications and IT, Media and Entertainment, Financial Services and Insurance (BFSI), Hospitality and Tourism, Transport and Logistics, Banking, Others), By Device Used (Mobile, Tablets, PCs, TV) and Regional Forecasts, 2022-2032
Report Overview
Product Overview:
Video on Demand Market size was USD 52.43 billion in 2021 and projected to grow from USD 72.2 billion in 2023 to USD 310.7 billion by 2032, exhibiting a CAGR of 17.6% during the forecast period.
Video on demand is a technology that permits people to watch movies/show on demand and this technology permit customers to watch shows in real-time, without worrying about broadcast schedules. Video on demand refers to the repository of a movie/shows in a compact format, which is then circulated to the customer upon request. Video on demand is becoming more popular due to the leisure and ease of convenience of customers.
Market Highlights
Video on Demand Market is expected to project a CAGR of 17.6% during the forecast period, 2022-2032
Video on Demand Market is expected to reach USD 310.7 billion, growing at a CAGR of 17.6% during forecast period owing to the rising smartphone usage which is expected to boost the growth of the market. The presence of low-cost cloud platforms and the growing acceptance of services like Netflix and Amazon Prime is expected to boost the growth of video on demand market. The ease of availability of cloud platforms and increasing internet penetration are expected to boost the growth of video on demand market.
Video on DemandMarket Segmentation:
Solutionssegment is expected to grow with high CAGR during the forecast period
Video on Demand Market is classified based on the Component into Solutions {Pay TV, IPTV, OTT Services, Others}, Services. Solutions segment is expected to dominate the market in the forecast period. The use of video-based solutions and services has increased due to the growing popularity of video streaming. Internet Protocol Television (IPTV) is a safe method of subscribing to videos services which include interactive television and on-demand videos. IPTV aids in permitting to watch TV and simultaneous surfing of internet by customers.
Entertainment segment expected to grow with high CAGR during the forecast period
Video on Demand Market is classified based on the Application into Online Commerce, Entertainment, Network Video Kiosks, Education and Training, Digital Libraries, Others. Entertainment segment is expected to dominate the market in the forecast period due to the high shifting of people to video-on-demand services for the entertainment purpose. The acceptance of people to view movies through the platforms like Hulu, Netflix, and Amazon Prime is expected to boost the growth of the segment in the video on demand market.
Market Dynamics:
Growth Drivers
Increasing Usage of Smart Devices is Expected to Boost the Growth of the Market
The popularity for online media consumption has increased in the recent past due to the internet connectivity, advancements in technology like introduction of 4G and 5G have boosted the growth of the market. The utilization of online services has increased by the usage of mobile devices rather than desktop computers which is easy and convenient thereby, having positive impact on the growth of the market. Increasing use of smartphone is expected to drive demand for data usage having a positive impact on the acceptance of online video consumption. Various new OTT platforms have emerged which provide content and are expanding to provide entertainment for customers through online channels.
High Acceptance of Video on Demand Platforms is Expected to Boost the Growth of the Market
Customers opting for video on demand services have increased access to a various subscription options, by enabling customers to select videos from the catalogue and is less expensive than a normal subscription, therefore, having value for money which is expected to boost the demand for the growth of market. The ease of use and uninterrupted experience of customers is expected to boost the growth of the market during the forecast period. The growing preference for online streaming services by the customers and increasing popularity of movie studios & local players is expected to boost the growth rate of the video on demand (VOD) market.
Restraint
Stringent Regulations May Restrain the Growth of the Market
The extensive licensing needs and complex government regulations is expected to restrain the growth of the video on demand (VOD) market in the forecast period.
Recent Developments:
In September 2021, Amazon.com Inc. introduced prime video channel in India which provide access to several on-demand video channels.
In July 2021, ViacomCBS Inc. partnered with Comcast Corporation to increase the streaming services in international market.
Video on DemandMarket is segmented based on regional analysis into five major regions: North America, Latin America, Europe, Asia Pacific and the Middle East and Africa. Asia Pacific dominated the market in 2021 due to the presence of large market with diverse cultures and economically varied population having interest in viewing various contents patterns as per the content demand and based on the payment. The increased usage of smart devices having internet connectivity, and the growing advancements in technologies like 5G are expected to boost the growth of the market.
Impact of Covid-19 on Video on DemandMarket
The COVID-19 outbreak had resulted in the economic downfall. Several countries had imposed lockdowns and applied travel restrictions to control the spread of the virus. The COVID-19 pandemic has created increased demand for the usage of smartphones, the necessity of internet has grown and there is a rise in broadband connections seen. Several restrictions were applied for the closing of movie theatres which had resulted in increased usage of digital platforms. Covid-19 pandemic had a positive impact on the growth of the Video on DemandMarket.
Video on DemandMarket is further segmented by region into:
North America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United States and Canada
Latin America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – Mexico, Argentina, Brazil and Rest of Latin America
Europe Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United Kingdom, France, Germany, Italy, Spain, Belgium, Hungary, Luxembourg, Netherlands, Poland, NORDIC, Russia, Turkey and Rest of Europe
Asia Pacific Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – India, China, South Korea, Japan, Malaysia, Indonesia, New Zealand, Australia and Rest of APAC
Middle East and Africa Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – North Africa, Israel, GCC, South Africa and Rest of MENA.
Video on DemandMarket Scope and Segments:
ATTRIBUTE
DETAILS
Study Period
2018-2032
Base Year
2022
Forecast Period
2021-2032
Historical Period
2019-2021
Growth Rate
CAGR of 17.6% from 2022-2032
Unit
Value (USD Billion)
Segmentation
Main Segments List
Monetization Model
Advertising-based
Subscription-based
Component
Solutions (Pay TV, IPTV, OTT Services, Others)
Services
Delivery Technology
Subscription Video on Demand (SVOD)
Near Video on Demand (NVOD)
Transactional Video on Demand (TVOD)
Others
Application
Online Commerce
Entertainment
Network Video Kiosks
Education and Training
Digital Libraries
Others
Industry Vertical
Manufacturing
Healthcare
Academia and Government
Consumer Goods and Retail
Telecommunications and IT
Media and Entertainment
Financial Services and Insurance (BFSI)
Hospitality and Tourism
Transport and Logistics
Banking
Others
Device Used
Mobile
Tablets
PCs
TV
By Region
North America
U.S.
Canada
Europe
Germany
U.K.
France
Italy
Spain
Scandinavia
Rest of Europe
Asia Pacific
China
Japan
India
Australia
Southeast Asia
Rest of Asia Pacific
Latin America
Brazil
Mexico
Rest of Latin America
Middle East & Africa
GCC
South Africa
Rest of Middle East & Africa
Frequently Asked Questions (FAQ):
Video on Demand Market size was estimated at USD 52.43 billion in 2021 and is expected to reach USD 310.7 billion in 2032.
Video on demand is a technology that permits people to watch movies/show on demand and this technology permit customers to watch shows in real-time, without worrying about broadcast schedules. Video on demand refers to the repository of a movie/shows in a compact format, which is then circulated to the customer upon request.
Solutions and Entertainment segment accounted for the largest Video on Demand market share.
Key players: Facebook, Inc., Netflix, Inc., Amazon.com, Inc., Youtube, Apple, Inc., Verizon Communications Inc., Google, Hulu LLC, AT&T, Inc., Comcast Corporation, Ericsson and Other Prominent Players are the key players in the Video on Demand Market.
Increasing Usage of Smart Devices and High Acceptance of Video on Demand Platforms are the factors driving the Video on Demand market
Table Of Content
1 Executive Summary
1.1. Regional Market Share
1.2. Business Trends
1.3. Video on Demand Market: COVID-19 Outbreak
1.4. Regional Trends
1.5. Segmentation Snapshot 2 Research Methodology
2.1. Research Objective
2.2. Research Approach
2.3. Data Sourcing and Methodology
2.4. Primary Research
2.5. Secondary Research
2.5.1. Paid Sources
2.5.2. Public Sources
2.6. Market Size Estimation and Data Triangulation 3 Market Characteristics
3.1. Market Definition
3.2. Video on Demand Market: COVID-19 Impact
3.3. Key Segmentations
3.4. Key Developments
3.5. Allied Industry Data 4 Video on Demand Market – Industry Insights
4.1. Industry Segmentation
4.2. COVID-19 overview on world economy
4.3. Industry ecosystem Channel analysis
4.4. Innovation & Sustainability 5 Macroeconomic Indicators
6 Recent Developments
7 Market Dynamics
7.1. Introduction
7.2. Growth Drivers
7.3. Market Opportunities
7.4. Market Restraints
7.5. Market Trends 8 Risk Analysis
9 Market Analysis
9.1. Porters Five Forces
9.2. PEST Analysis
9.2.1. Political
9.2.2. Economic
9.2.3. Social
9.2.4. Technological 10 Video on Demand Market
10.1. Overview
10.2. Historical Analysis (2016-2021)
10.2.1. Market Size, Y-o-Y Growth (%) and Market Forecast 11 Video on Demand Market Size & Forecast 2022A-2032F
11.1. Overview
11.2. Key Findings
11.3. Market Segmentation
11.3.1. By Monetization Model
11.3.1.1. Advertising-based
11.3.1.1.1. By Value (USD Million) 2022-2032F
11.3.1.1.2. Market Share (%) 2022-2032F
11.3.1.1.3. Y-o-Y Growth (%) 2022-2032F
11.3.1.2. Subscription-based
11.3.1.2.1. By Value (USD Million) 2022-2032F
11.3.1.2.2. Market Share (%) 2022-2032F
11.3.1.2.3. Y-o-Y Growth (%) 2022-2032F
11.3.2. By Component
11.3.2.1. Solutions
11.3.2.1.1. By Value (USD Million) 2022-2032F
11.3.2.1.2. Market Share (%) 2022-2032F
11.3.2.1.3. Y-o-Y Growth (%) 2022-2032F
11.3.2.2. Services
11.3.2.2.1. By Value (USD Million) 2022-2032F
11.3.2.2.2. Market Share (%) 2022-2032F
11.3.2.2.3. Y-o-Y Growth (%) 2022-2032F
11.3.3. By Delivery Technology
11.3.3.1. Subscription Video on Demand (SVOD)
11.3.3.1.1. By Value (USD Million) 2022-2032F
11.3.3.1.2. Market Share (%) 2022-2032F
11.3.3.1.3. Y-o-Y Growth (%) 2022-2032F
11.3.3.2. Near Video on Demand (NVOD)
11.3.3.2.1. By Value (USD Million) 2022-2032F
11.3.3.2.2. Market Share (%) 2022-2032F
11.3.3.2.3. Y-o-Y Growth (%) 2022-2032F
11.3.3.3. Transactional Video on Demand (TVOD)
11.3.3.3.1. By Value (USD Million) 2022-2032F
11.3.3.3.2. Market Share (%) 2022-2032F
11.3.3.3.3. Y-o-Y Growth (%) 2022-2032F
11.3.3.4. Others
11.3.3.4.1. By Value (USD Million) 2022-2032F
11.3.3.4.2. Market Share (%) 2022-2032F
11.3.3.4.3. Y-o-Y Growth (%) 2022-2032F
11.3.4. By Application
11.3.4.1. Online Commerce
11.3.4.1.1. By Value (USD Million) 2022-2032F
11.3.4.1.2. Market Share (%) 2022-2032F
11.3.4.1.3. Y-o-Y Growth (%) 2022-2032F
11.3.4.2. Entertainment
11.3.4.2.1. By Value (USD Million) 2022-2032F
11.3.4.2.2. Market Share (%) 2022-2032F
11.3.4.2.3. Y-o-Y Growth (%) 2022-2032F
11.3.4.3. Network Video Kiosks
11.3.4.3.1. By Value (USD Million) 2022-2032F
11.3.4.3.2. Market Share (%) 2022-2032F
11.3.4.3.3. Y-o-Y Growth (%) 2022-2032F
11.3.4.4. Education and Training
11.3.4.4.1. By Value (USD Million) 2022-2032F
11.3.4.4.2. Market Share (%) 2022-2032F
11.3.4.4.3. Y-o-Y Growth (%) 2022-2032F
11.3.4.5. Digital Libraries
11.3.4.5.1. By Value (USD Million) 2022-2032F
11.3.4.5.2. Market Share (%) 2022-2032F
11.3.4.5.3. Y-o-Y Growth (%) 2022-2032F
11.3.4.6. Others
11.3.4.6.1. By Value (USD Million) 2022-2032F
11.3.4.6.2. Market Share (%) 2022-2032F
11.3.4.6.3. Y-o-Y Growth (%) 2022-2032F
11.3.5. By Industry Vertical
11.3.5.1. Manufacturing
11.3.5.1.1. By Value (USD Million) 2022-2032F
11.3.5.1.2. Market Share (%) 2022-2032F
11.3.5.1.3. Y-o-Y Growth (%) 2022-2032F
11.3.5.2. Healthcare
11.3.5.2.1. By Value (USD Million) 2022-2032F
11.3.5.2.2. Market Share (%) 2022-2032F
11.3.5.2.3. Y-o-Y Growth (%) 2022-2032F
11.3.5.3. Academia and Government
11.3.5.3.1. By Value (USD Million) 2022-2032F
11.3.5.3.2. Market Share (%) 2022-2032F
11.3.5.3.3. Y-o-Y Growth (%) 2022-2032F
11.3.5.4. Consumer Goods and Retail
11.3.5.4.1. By Value (USD Million) 2022-2032F
11.3.5.4.2. Market Share (%) 2022-2032F
11.3.5.4.3. Y-o-Y Growth (%) 2022-2032F
11.3.5.5. Telecommunications and IT
11.3.5.5.1. By Value (USD Million) 2022-2032F
11.3.5.5.2. Market Share (%) 2022-2032F
11.3.5.5.3. Y-o-Y Growth (%) 2022-2032F
11.3.5.6. Media and Entertainment
11.3.5.6.1. By Value (USD Million) 2022-2032F
11.3.5.6.2. Market Share (%) 2022-2032F
11.3.5.6.3. Y-o-Y Growth (%) 2022-2032F
11.3.5.7. Financial Services and Insurance (BFSI)
11.3.5.7.1. By Value (USD Million) 2022-2032F
11.3.5.7.2. Market Share (%) 2022-2032F
11.3.5.7.3. Y-o-Y Growth (%) 2022-2032F
11.3.5.8. Hospitality and Tourism
11.3.5.8.1. By Value (USD Million) 2022-2032F
11.3.5.8.2. Market Share (%) 2022-2032F
11.3.5.8.3. Y-o-Y Growth (%) 2022-2032F
11.3.5.9. Transport and Logistics
11.3.5.9.1. By Value (USD Million) 2022-2032F
11.3.5.9.2. Market Share (%) 2022-2032F
11.3.5.9.3. Y-o-Y Growth (%) 2022-2032F
11.3.5.10. Banking
11.3.5.10.1. By Value (USD Million) 2022-2032F
11.3.5.10.2. Market Share (%) 2022-2032F
11.3.5.10.3. Y-o-Y Growth (%) 2022-2032F
11.3.5.11. Others
11.3.5.11.1. By Value (USD Million) 2022-2032F
11.3.5.11.2. Market Share (%) 2022-2032F
11.3.5.11.3. Y-o-Y Growth (%) 2022-2032F
11.3.6. By Devices Used
11.3.6.1. Mobile
11.3.6.1.1. By Value (USD Million) 2022-2032F
11.3.6.1.2. Market Share (%) 2022-2032F
11.3.6.1.3. Y-o-Y Growth (%) 2022-2032F
11.3.6.2. Tablets
11.3.6.2.1. By Value (USD Million) 2022-2032F
11.3.6.2.2. Market Share (%) 2022-2032F
11.3.6.2.3. Y-o-Y Growth (%) 2022-2032F
11.3.6.3. PCs
11.3.6.3.1. By Value (USD Million) 2022-2032F
11.3.6.3.2. Market Share (%) 2022-2032F
11.3.6.3.3. Y-o-Y Growth (%) 2022-2032F
11.3.6.4. TV
11.3.6.4.1. By Value (USD Million) 2022-2032F
11.3.6.4.2. Market Share (%) 2022-2032F
11.3.6.4.3. Y-o-Y Growth (%) 2022-2032F 12 North America Video on Demand Market Size & Forecast 2022A-2032F
12.1. Overview
12.2. Key Findings
12.3. Market Segmentation
12.3.1. By Monetization Model
12.3.2. By Component
12.3.3. By Delivery Technology
12.3.4. By Application
12.3.5. By Industry Vertical
12.3.6. By Devices Used
12.4. Country
12.4.1. United States
12.4.2. Canada 13 Europe Video on Demand Market Size & Forecast 2022A-2032F
13.1. Overview
13.2. Key Findings
13.3. Market Segmentation
13.3.1. By Monetization Model
13.3.2. By Component
13.3.3. By Delivery Technology
13.3.4. By Application
13.3.5. By Industry Vertical
13.3.6. By Devices Used
13.4. Country
13.4.1. Germany
13.4.2. United Kingdom
13.4.3. France
13.4.4. Italy
13.4.5. Spain
13.4.6. Russia
13.4.7. Rest of Europe (BENELUX, NORDIC, Hungary, Turkey & Poland) 14 Asia Video on Demand Market Size & Forecast 2022A-2032F
14.1. Overview
14.2. Key Findings
14.3. Market Segmentation
14.3.1. By Monetization Model
14.3.2. By Component
14.3.3. By Delivery Technology
14.3.4. By Application
14.3.5. By Industry Vertical
14.3.6. By Devices Used
14.4. Country
14.4.1. India
14.4.2. China
14.4.3. South Korea
14.4.4. Japan
14.4.5. Rest of APAC
15 Middle East and Africa Video on Demand Market Size & Forecast 2022A-2032F
15.1. Overview
15.2. Key Findings
15.3. Market Segmentation
15.3.1. By Monetization Model
15.3.2. By Component
15.3.3. By Delivery Technology
15.3.4. By Application
15.3.5. By Industry Vertical
15.3.6. By Devices Used
15.4. Country
15.4.1. Israel
15.4.2. GCC
15.4.3. North Africa
15.4.4. South Africa
15.4.5. Rest of Middle East and Africa 16 Latin America Video on Demand Market Size & Forecast 2022A-2032F
16.1. Overview
16.2. Key Findings
16.3. Market Segmentation
16.3.1. By Monetization Model
16.3.2. By Component
16.3.3. By Delivery Technology
16.3.4. By Application
16.3.5. By Industry Vertical
16.3.6. By Devices Used
16.4. Country
16.4.1. Mexico
16.4.2. Brazil
16.4.3. Rest of Latin America
17 Competitive Landscape
17.1. Company market share, 2021
17.2. Key player overview
17.3. Key stakeholders 18 Company Profiles
18.1. Facebook, Inc.
18.1.1. Company Overview
18.1.2. Financial Overview
18.1.3. Key Product; Analysis
18.1.4. Company Assessment
18.1.4.1. Product Portfolio
18.1.4.2. Key Clients
18.1.4.3. Market Share
18.1.4.4. Recent News & Development (Last 3 Yrs.)
18.1.4.5. Executive Team
18.2. Netflix, Inc.
18.3. Amazon.com, Inc.
18.4. Youtube
18.5. Apple, Inc.
18.6. Verizon Communications Inc.
18.7. Google
18.8. Hulu LLC
18.9. AT&T, Inc.
18.10. Comcast Corporation
18.11. Ericsson
18.12. Other Prominent Players
19 Appendix
20 Consultant Recommendation
Research
Methodology
Primary Research
Fatpos Global’s dedicated primary research wing comprises a team of analysts adept
at conducting and engaging in detailed primary interviews with key industry
stakeholders across the entire value chain.
The primary research comprises formulation of a detailed discussion guides composed
of questions pertaining to various data points essential developing an in-depth
report.
The subsequent stages development of an exhaustive market participants, key opinion
leaders, industry experts and executives, among others.
Manufacturers, distributors & suppliers, key End Users, industry experts, opinion
leaders, and industry association members, among others compose the sample for the
research study
Supply Side
R&D technicians and technologists
Procurement Managers
Physician If s/Specialist
Research Professors
Healthcare Providers
Consumers
Distributors & Channels
Service Provide
Demand Side
CEOs
Vice presidents
Marketing directors
RProduct Managers
Regional Sales and
Marketing Managers
Business Development
Plant Manage
Research Framework
Objective of Research
The objective of the research is to provide a 360 holistic view on the market and
bringing the insights that can help stakeholders identify the opportunities as well
as challenges.
We have provided the market size in terms of value and volume of market with
segmentation and offers in-depth commentary and accurate quantitative insights.
The study also includes incisive competitive landscape analysis, and provides key
recommendations to market players on winning imperatives and successful strategies.
Primary Research
Fatpos Global’s dedicated primary research wing comprises a team of analyst adept
at conducting and engaging in detailed primary interviews with key industry
stakeholders across the entire value chain.
The primary research comprises formulation of a detailed discussion guides composed
of questions pertaining to various data points essential developing an in-depth
report.
The subsequent stages development of an exhaustive market participants, key
opinion leaders, industry experts and executives, among others.
Manufacturers, distributors & suppliers, key End Users, industry experts, opinion
leaders, and industry association members, among others compose the sample for the
research study
Analysts compile the whole data from demand and supply-side perceptions
Secondary Research
Data is gathered from various secondary databases.
Diligently tracking the secondary sources for closely monitoring the market trends
and insights.
Analysts compile the whole data from demand and supply-side perceptions for the
better outputs.
Data Sources
Research Approach
Demand Estimation of each product across countries/regions summed from the total
market
Variable analysis for demand forecasting
Demand estimation via analysing paid database, company financials either via annual
report or database
Primary interviews for data revalidation and insights collection.
Used extensively for new product forecasting or analysing penetration level
Tool used invoices product flow & penetration models
Use of regression multi variate analysis for forecasting
Involve extensive use of paid and public database
Primary interviews & vendor-based primary research for variable impact analysis
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