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Polyvinyl Butyral Market

Polyvinyl Butyral Market Size, Share, and Analysis, By Application (Films & Sheet, Paints & Coating, Adhesive & Sealants, Printing Inks, and Others), By End-User (Automotive, Construction, Electrical & Electronics, and Others), and By Region (North America, Europe, Asia-Pacific, And Rest of the World) And Regional Forecast 2024-2034

Published on: Feb-2024
Report Code: FG CHM 01861
No. of Pages: 170-350
Report Format: PDF

Polyvinyl Butyral Market is anticipated to exhibit a Compound Annual Growth Rate (CAGR) of 6.6% during the forecast span from 2024 to 2034. In 2023, the market size was assessed at USD 4 billion and is projected to reach USD 8.2 billion by the completion of 2034.

Product Overview

Polyvinyl Butyral (PVB) is a versatile polymer which is obtained from the condensation of polyvinyl alcohol and butyraldehyde. This transparent and flexible substance is defined by its exceptional adhesion, impact resistance, and optical clarity. PVB is utilized as an interlayer in laminated glass and provides safety and security characteristics. PVB effectively binds glass layers upon impact, in applications like automotive windshields and architectural glass, that prevent shattering and minimize the risk of an injury. Moreover, PVB films offer UV protection, which makes them invaluable in improving the durability of solar panels for photovoltaic applications. Additionally, the adaptability of PVB extends to the electronics sector as well, where it finds application in displays and touch panels. Consequently, with its unique combination of properties, PVB is a sought-after solution across various industries for applications that focuses on safety, durability, and optical performance.

Market Highlights

Polyvinyl Butyral Market is expected to grow at a compound annual growth rate (CAGR) of 6.6% from 2024 to 2034

Polyvinyl Butyral Market is projected to reach USD 8.2 billion over the forecast period, owing to its diverse applications and distinct properties. PVB is an important participant in the automobile industry as it is used in laminated windshield glass, which improves safety and security. Simultaneously, the architectural industry utilizes PVB in laminated glass for construction which significantly adds to the market growth. The growing focus on sustainability and eco-friendly solutions is promoting the adoption of PVB, as manufacturers prioritize sustainable alternatives. Moreover, technological improvements in PVB films, which are customized to address specific requirements such as optical clarity and acoustic insulation, contribute to the diversification of PVB industry. Therefore, as the demand for resilient and secure substance intensifies across various sectors, the PVB market will witness sustained growth and continuous innovation.

Source: Fatpos Global

Polyvinyl Butyral Market Segmentation

Films & Sheet segment will lead due to its high usage across automotive and other industries

Based on Application, the Polyvinyl Butyral Market is segmented into Films & Sheet, Paints & Coating, Adhesive & Sealants, Printing Inks, and Others. The film and sheets segment will likely dominate the PVB market due to its predominant usage across automotive and construction industries. In the automotive sector, PVB films excel as laminating interlayers for windshields, which provides durability and better safety. Moreover, the construction industry benefits from PVB films used in laminated glass for buildings, which ensures a durable finish and help in preserving architectural graphics, along with enhancing aesthetics and durability. Additionally, the increasing demand for eco-friendly and energy-efficient buildings perfectly aligns with the utilization of PVB film and sheets for window coverings. Furthermore, due to its several benefits, including low flammability and low smoke production, PVB is extensively used in the construction and automotive industries. These properties improves fire safety measures and makes PVB films & sheets as a vital tool for safety-centric applications in automobiles and buildings.

Electrical and Electronics segment will dominate owing to the shift towards renewable energy sources

By End-User, Polyvinyl Butyral Market is divided into Automotive, Construction, Electrical & Electronics, and Others. The electrical and electronic industries in the PVB market is expected to maintain market dominance owing to the global transition towards renewable energy sources. The rise in the consumption of PVB is due to its vital role in solar photovoltaic modules and encapsulation materials. PVB films offer a financially practical solution, which enhances the performance of glass and provide essential UV protection. Furthermore, the regulatory push for clean energy and the increasing demand for high-efficiency solar cells further drives the growth of PVB in the electrical and electronics industry. These factors highlight the dominance of PVB in the evolving industry of electrical and electronics sector.

Source: Fatpos Global

Market Dynamics

Growth Drivers

Renewable Energy Demand will Generate Growth Opportunities

Rising global demand for renewable energy such as solar power, act as a major catalyst for the growth of polyvinyl butyral market. This surge is due to the global shift towards sustainable energy solutions, where PVB plays an essential role in solar photovoltaic modules and encapsulation materials. PVB films presents a cost-effective and efficient solution, which elevate the durability and performance of solar panels. Moreover, the growing global consciousness about environmental issues and the need for clean energy sources substantially contribute to the expanding applications of PVB in the renewable energy sector. This establishes PVB as an essential component in the global shift to greener technologies, highlighting its significance in supporting the evolution of sustainable energy solutions on a global scale.

Stringent Government Regulations will Result in Market Expansion

Strict government regulations and policies that are enacted on a global scale to promote clean energy and sustainability, are instrumental in driving the growth of Polyvinyl Butyral market. Governments across the world are endorsing the use of high-efficiency solar cells and eco-friendly materials, which help in creating a beneficial environment for PVB applications. These regulations serve as a catalyst for innovation and improvements within the PVB industry, encouraging manufacturers to meet the specified standards. Furthermore, this harmonization of government initiatives with the eco-friendly attributes of PVB makes it a preferred material across diverse industries, including electronics, automotive, and construction. Therefore, the regulatory framework acts as a major factor to encourage continuous development and adoption of PVB in various applications.


Dependence on Solar Industry Performance Could Restrict Industry Growth

Dependance on the performance of solar industry is a notable limitation for the PVB market. Economic uncertainties, along with changes in government policies and variations in solar installation prices can influence the demand for PVB films in solar applications. Moreover, the vulnerability to external factors present several challenges for the stability and expansion of PVB industry. Thus, to ensure long-term sustainability and resilience against external market factors, diversification into other sectors is crucial. This approach aims to reduce risks that are associated with the dependency on the solar sector and allow PVB market to thrive in the face of changing economic and industry conditions.

Recent Developments

  • In November 2022, Eastman Chemical Company launched Eastman Enertough™ PVB film, a new high-performance PVB interlayer for architectural glass applications, offering enhanced solar control and improved clarity
  • In October 2023, Kuraray Co., Ltd. announced plans to increase its production capacity for SentryGlas® ionoplast interlayers, a high-performance PVB alternative, at its Chiba plant in Japan. The expansion is expected to be completed in 2025.
  • In April 2023, Sekisui Chemical Co., Ltd. announced plans to construct a new production line for its Saflex® PVB film at its Chiba plant in Japan. The new line is expected to be operational in 2025 and will increase Sekisui's PVB production capacity by 30%.
  • In May 2023, Kingboard Chemical Holdings Ltd. announced plans to construct a new production line for its PVB film at its Taizhou plant in China. The new line is expected to be operational in 2024 and will increase Kingboard's PVB production capacity by 50%
  • In March 2023, Everlam launched Everlam™ SentryGlas® Xtra, a new high-performance PVB interlayer for architectural glass applications, offering improved acoustic performance and hurricane resistance.

Polyvinyl Butyral Market

Key Players:

Regional Analysis

Polyvinyl Butyral Market is segmented based on regional analysis into five key regions: North America, Latin America, Europe, Asia Pacific and the Middle East and Africa. The Asia Pacific region will likely dominate the Polyvinyl Butyral market due to the region's robust industrial growth which creates demand for PVB-based solutions such as paints, coatings, and adhesives across industrial machinery, equipment, and containers. Moreover, the rising demand for fast-moving consumer goods in the region drives the consumption of PVB-based inks and packaging materials. PVB is expected to witness high usage in packaging applications, owing to the increasing demand for laminated glass and adhesives, especially in hospitals in urban and rural areas of emerging economies across the Asia Pacific region.

Source: Fatpos Global

Impact of Covid-19 on Polyvinyl Butyral Market

COVID-19 pandemic exerted a profound impact on the Polyvinyl Butyral market. Disruptions were caused throughout the supply chain, which affected the production, along with distribution and demand. Temporary closures of manufacturing facilities, combined with labor shortages and logistical challenges, also led to production delays. Additionally, industries such as construction and automotive, that are primary consumers of PVB, experienced slowdowns owing to lockdowns and restrictions, which directly influenced the demand for PVB-based products. However, despite these challenges, the market exhibited resilience in safety applications such as laminated glass. The healthcare sector witnessed a high need for protective barriers, that helped in sustaining demand for PVB. Furthermore, as awareness of health and safety standards increased in construction and vehicles, there was a gradual recovery in demand. Therefore, the pandemic highlighted the indispensable role of PVB in safety applications during the challenging times of COVID-19 pandemic.

Polyvinyl Butyral Market is further segmented by region into:

  • North America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United States and Canada
  • Latin America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – Mexico, Argentina, Brazil, and Rest of Latin America
  • Europe Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United Kingdom, France, Germany, Italy, Spain, Belgium, Hungary, Luxembourg, Netherlands, Poland, NORDIC, Russia, Turkey, and Rest of Europe
  • Asia Pacific Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – India, China, South Korea, Japan, Malaysia, Indonesia, New Zealand, Australia, and Rest of APAC
  • Middle East and Africa Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – North Africa, Israel, GCC, South Africa, and Rest of MENA

Polyvinyl Butyral Market Scope and Segments:



Study Period


Base Year


Forecast Period


Historical Period


Growth Rate

CAGR of 6.6% from 2024-2034


Value (USD Billion)


Main Segments List

By Application

  • Films & Sheet
  • Paints & Coating
  • Adhesive & Sealants
  • Printing Inks
  • Others

By End-User

  • Automotive
  • Construction
  • Electrical & Electronics
  • Others

By Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • U.K.
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

Frequently Asked Questions (FAQ):

Polyvinyl Butyral Market size was values at USD 4 billion in 2023 and is projected to reach the value of USD 8.2 billion in 2034, exhibiting a CAGR of 6.6% during the forecast period.

The Polyvinyl Butyral (PVB) market involves the production and utilization of a versatile polymer called polyvinyl butyral. PVB is widely used in industries such as automotive, construction, and electronics.

Films & Sheet segment and the Electrical & Electronics segment accounted for the largest Polyvinyl Butyral Market share.

Key players in the Polyvinyl Butyral Market include Eastman Chemical Company, Kuraray Co., Ltd., Sekisui Chemical Co., Ltd., Bridgestone Corporation, DuPont de Nemours, Inc., Kingboard Chemical Holdings Ltd., Tiantai Yingxia Rubber & Plastic Co., Ltd., Huakai Plastic Co., Ltd., Zhejiang Pulijin Plastic Co., Ltd., Chang Chun Petrochemical Co., Ltd., Jiangsu Daruihengte Technology & Science Co., Ltd., KB PVB Co., Ltd., Everlam, Solutia Inc., Qingdao Haocheng Industrial Co., Ltd., and Other Promine

Renewable energy demand and stringent government regulations are the factors driving the polyvinyl butyral market.

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