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Open Banking Market

Open Banking Market Size, Share, and Analysis, By Financial Services (Banking & Capital Markets, Payments, Digital Currencies, Value-Added Services, Others), By Distribution Channels (Bank Channel, App Market, Distributors, Aggregators, Others), By Deployment (Cloud and On-premise) and By Region (North America, Europe, Asia-Pacific, And Rest of the World) And Regional Forecast 2024-2034

Published on: Apr-2024
Report Code: FG FS 01965
No. of Pages: 170-350
Report Format: PDF

Open Banking Market is expected to expand at a compound annual growth rate (CAGR) of 24.9% from 2024 to 2034. Initially valued at USD 25.3 billion in 2023, it is forecasted to soar to USD 292.1 billion by the end of 2034.

Product Overview

Open Banking is a financial model that allows banks, third-party providers, and clients to share financial data through a variety of mobile/computer applications and interfaces. Open Banking's primary goal is to promote innovation, collaboration, and competition within the financial services industry by enabling the easier exchange of financial information. With the help of open banking, customers can allow third-party service providers to access their financial data for the development of various financial products and services. It is often implemented within regulatory frameworks such as the Revised Payment Services Directive (PSD2), which mandates that financial institutions must provide these third parties access to their systems, making sure of proper data and privacy. Overall, Open Banking aims to change the traditional banking landscape by making it more competitive, comprehensive, and customer-centric. 

Market Highlights

Open Banking Market is expected to exhibit a CAGR of 24.9% during the forecast period, 2024-2034

Open Banking Market is anticipated to reach USD 292.1 billion, growing at a CAGR of 24.9% during the forecast period due to the growing demand for more personalized and convenient financial services. Consumers are actively working towards gaining a better control over their financial data, open banking offers a better platform for better innovation by allowing third-party developers to create personalized financial solutions.  This creates a more competitive environment, encouraging traditional banks to innovate and improve their offers. Regulatory support, especially in places such as the EU with PSD2, helps to increase Open Banking adoption by providing data security and customer safety. Future technological developments and increasing financial awareness with a shift towards digital-first banking solutions will continue to drive the growth of the Open Banking industry.

Source: Fatpos Global

Open Banking Market Segmentation

Payments segment holds a substantial market share due to the rising number of transactions through both traditional and modern methods

Open Banking Market is segmented based on Financial Services into Banking & Capital Markets, Payments, Digital Currencies, Value-Added Services, Others. All of these different financial services play an essential role in improving the overall financial sector. The payments segment holds a significant market share in terms of revenue, as an increase in the number of payments acts as a positive sign for services to maintain their market prevalence. Higher demand for convenient and faster payment solutions, such as account-to-account payments and open-loop payments, has positively encouraged service providers to expand their portfolios. Open Banking services aid in the seamless integration of financial services within non-financial applications. As a direct result, payments are expanding beyond simple transactions and usually include personal financial management tools, expense management, and credit initiation.   

Bank Channels are still the preferred source for facilitating financial services

Open Banking Market is segmented into Bank Channel, App Market, Distributors, Aggregators, Others. Bank Channels still are the preferred choice for consumers for making their financial transactions and availing different financial services. Existing customers trust established traditional banks more over fintech start-ups or new financial services brands, with the sense of better security and safety, the direct integration of open banking apps and online platforms. Consumers gradually rely on banks for essential banking activities, such as payment commencement with the help of bank-controlled solutions. Traditional banks' established reputations and solid infrastructure continue to attract customers, despite the rise of new financial sector participants.

Market Dynamics

Growth Drivers

Rising Demand for Digital Banking and Personalized Financial Services to Facilitate Market Growth

The rising demand for digital banking and personalized financial services has been one of the main market drivers. A prominent result in rise of number of consumers, is the use of digital banking services by consumers with improved digitalization. This increase in digital adoption helps in creating a larger audience for open banking services. Additionally, there is a rising demand for customization in financial services, with open banking simplifying data sharing to understand individual financial behaviours. This, in turn, helps providers to offer highly personalized products such as tailored savings plans, budgeting tools, and investment recommendations. Active adoption of open banking applications has played an essential role in enhancing user experiences by easily integrating various financial services within a single user platform. Moreover, open banking promotes competition and innovation by creating new partnerships between traditional banks and fintech start-ups, resulting in a broad array of advanced financial products and services that satisfy evolving user preferences.

Increased Focus on Financial Inclusion and Access to credit are improving with the help of Open Banking

Open banking is an essential part in advancing financial inclusion and broadening overall access to credit. By using different data sources such as transaction history and income streams, it resolves the issues regarding traditional credit scoring, confirming a more accurate assessment of creditworthiness for individuals with limited credit history or outside the formal financial system. This inclusion is further improved through the development of custom-made financial products. Open banking's regular insights help in the overall creation of diverse product offerings such as microloans for small businesses and financial literacy tools for low-income communities, directly catering to specific consumer needs. the faster application procedure supported by open banking applications systematizes data sharing and verification, making it more accessible to people with insufficient paperwork or computer literacy. The possible reduction in operational costs through open banking can make financial products less costly, hence promoting financial inclusion by reaching previously less developed communities.


Data Security and Privacy are acting as a major concerns hindering the wider adoption for Open Banking.

Data security and privacy concerns present significant obstacles to the widespread adoption of Open Banking, creating significant challenges and their far-reaching impacts. The increased attack surface caused by financial data exchange via applications raises the potential of illegal access and breaches, which weakens user trust. Banking, which involves numerous stakeholders, lacks consistent security, posing compliance problems. Consumer doubt, heightened by data breaches in other industries, reduces trust. Regulatory complications, particularly with shifting data privacy requirements, provide another layer of difficulty. These issues collectively result in lower adoption rates, regulatory inspection, and a slowdown in innovation in the Open Banking sector. Addressing these issues requires robust authentication protocols, clear data access controls, global standardization efforts, transparent practices, user education, and better collaborative regulatory guidelines. Only through these measures can Open Banking overcome its security and privacy challenges and realize its full potential.

Recent Developments

  • In 2023, Plaid launched "Plaid Exchange" in November 2023, facilitating data exchange between fintech and financial institutions. They have also expanded their reach to Canada and Japan.
  • In 2023, Yodlee introduced "Yodlee Connect", a data aggregator with enhanced security and compliance features. The company has formed strategic partnerships with several banks and fintech corporation to offer personalized financial management tools.
  • In 2023, Token introduced "Token Instant Issue", which enables real-time card issuance with the help of open banking APIs. They have also expanded their market in Europe and Latin America.
  • In 2023, Tink launched, “Tink Open Finance”, which is a better comprehensive platform for better open banking solutions. The company has entered into partnership with Mastercard to offer its open banking platform to MasterCard’s clients.
  • In 2023, Salt Edge, introduced the “Salt Edge Connect”, which is a developer-friendly platform for open banking integration. They have also focused on compliance with the latest PSD3 regulations.

Open Banking Market

Key Players:

  • Plaid
  • Yodlee
  • Token
  • Tink
  • AdroitLogic
  • Salt Edge
  • Figo
  • TrueLayer
  • OpenWrks
  • Fiserv
  • Axway
  • BBVA Open Platform
  • Modulr
  • Nordigen
  • FormFree
  •  Other Prominent Players (Company Overview, Business Strategy, Key Product Offerings, Financial Performance, Key Performance Indicators, Risk Analysis, Recent Development, Regional Presence, SWOT Analysis)

Regional Analysis

Open banking Market is segmented based on regional analysis into five major regions: North America, Latin America, Europe, Asia Pacific and the Middle East and Africa. European region currently dominates the Open Banking Market, as it faces a strong regulatory push from the adoption of PSD2 and PSD3, they have also created a strong open banking infrastructure with numerous players and active market participation. 

Other regions such as North America and Asia-Pacific have seen significant market growth in the recent years, with North America growing at a significant pace owing to the rising demand for faster and innovative financial services under the strengthening regulatory framework. Asia Pacific has been labelled as the growing financial market reason being the higher adoption rate due to government initiatives and the growing fintech space.

Source: Fatpos Global

Impact of Covid-19 on Open Banking Market

The Covid-19 pandemic had a two-face impact on the Open Banking Market, with several challenges and opportunities. During the initial period, the market faced several slowdowns which led to significantly lower investment in the financial technology, including open banking solutions. The increased focus on cybercrimes during the pandemic made consumers more aware of data privacy and security, leading some to avoid financial transactions through open banking. However, various opportunities, such as an accelerated shift towards digital banking, increased the overall demand for online financial services and solutions powered by open banking. The increase in remote applications of open banking, such as loan applications and other financial services during lockdowns, contributed to overall market development. Additionally, some governments launched various initiatives to accelerate the adoption of open banking as part of their economic recovery plans. While initial phases presented challenges, open banking has emerged as the stronger contender in the long run.

Open Banking Market is further segmented by region into:

  • North America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United States and Canada
  • Latin America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – Mexico, Argentina, Brazil, and Rest of Latin America
  • Europe Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United Kingdom, France, Germany, Italy, Spain, Belgium, Hungary, Luxembourg, Netherlands, Poland, NORDIC, Russia, Turkey, and Rest of Europe
  • Asia Pacific Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – India, China, South Korea, Japan, Malaysia, Indonesia, New Zealand, Australia, and Rest of APAC
  • Middle East and Africa Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – North Africa, Israel, GCC, South Africa, and Rest of MENA

Open Banking Market Scope and Segments:



Study Period


Base Year


Forecast Period


Historical Period


Growth Rate

CAGR of 24.9% from 2024-2034


Value (USD Billion)


Main Segments List

By Financial


  •  Banking & Capital Markets
  •  Payments
  •  Digital Currencies
  •  Value-Added Services
  •  Others

By Distribution


  •   Bank Channel
  •   App Market
  •   Distributors
  •   Aggregators
  •  Others

By Deployment

  • Cloud
  • On premise

By Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • U.K.
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

Frequently Asked Questions (FAQ):

Open Banking Market size was values at USD 25.3 billion in 2023 and is projected to reach the value of USD 292.1 billion in 2034, exhibiting a CAGR of 24.9% during the forecast period.

The Open Banking Market refers to the financial services sector where banks and other financial institutions share data through the medium of APIs with third-party providers, nurturing innovation, enhancing customer service, and improving competition in the banking industry.

The Payments and Bank Channel segment accounted for the largest Open Banking Market share.

Key players in the Open Banking Market include Plaid, Yodlee, Token, Tink, AdroitLogic, Salt Edge, Figo, TrueLayer, OpenWrks, Fiserv, Axway, BBVA Open Platform, Modulr, Nordigen, FormFree. and Other Prominent Players.

Regulations, technological advancements, and a growing demand for faster and personalized financial services are the factors driving the Open Banking Market.

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