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Anti-counterfeit Packaging Market

Anti-counterfeit Packaging Market Segments: By Technology (Trace and Track, Tamper-evident, Covert, Overt, and Forensic Markers); By Application (Pharmaceutical, Food & Beverage, Clothing & Apparels and Others); and Region - Global Analysis by Market Size, Share & Trends for 2014 - 2019 and Forecasts to 2030

Published on: Feb-2021
Report Code: FG PKG 00500
No. of Pages: 170-350
Report Format: PDF

[ 170 + Pages Research Report ] Anti-counterfeit Packaging Market to surpass USD 190.5 Billion by 2030 from USD 90.3 Billion in 2019 in terms of value growing at a CAGR of 12.5% throughout the forecast period, i.e., 2020-30.

Product Overview

Secure packaging is one of the main techniques to avoid counterfeiting. Anti-counterfeit packaging is defined as the method of assigning secure packaging to a product, to minimize counterfeiting or infringement. A safe packaging strategy that eliminates imitation and confirms the safety of the product is anti-counterfeiting packaging. In terms of revenue and loyalty, businesses take anti-counterfeit measures to minimize losses due to counterfeiting. 

Market Highlights

Anti-counterfeit Packaging Market is expected to project a notable CAGR of 12.5% in 2030.

Anti-counterfeit Packaging Market to surpass USD 190.5 Billion by 2030 from USD 90.3 Billion in 2019 in terms of value growing at a CAGR of 12.5% throughout the forecast period, i.e., 2020-30. Factors such as the rising acceptance of such packaging by pharmaceutical firms worldwide, in particular. In addition, growth is expected to be driven by growing market perception concerning the adverse effects of counterfeit products. Due to growing concerns about the dilution of brand identity by the leading producers around the globe, the industry is expected to experience high growth. Moreover, growth over the forecast period is expected to be powered by growing technological innovation for the development of highly secure packaging for use in the application industries. The latest development identified in the anti-counterfeit packaging market is the rise in strict product protection regulations related to counterfeiting. Since the market concentration of fake goods is constantly growing, strict regulations are imposed by the government of different countries to regulate counterfeiting activities. These regulations have a positive effect on the anti-counterfeit packaging industry and seek to eradicate the demand for counterfeit products.

Anti-counterfeit Packaging Market: Segments

Covert anti-counterfeiting packaging segment to grow with the highest CAGR of 7.95% during 2020-30

Anti-counterfeit Packaging Market is segmented by technology such as Trace and Track, Tamper-evident, Covert, Overt, and Forensic Markers. The track & trace segment is estimated to lead the market with a share of over XX.X% in 2019 in the anti-counterfeit packaging market. This is ascribed to the high-volume adoption of packaging technologies, which allows manufacturers to track and trace their shipments and avoid any technological impediments. Covert anti-counterfeiting packaging techniques are expected to register a CAGR of over 7.95% over the forecast period due to high demand for low price secure packaging for use in the clothing & apparel and food industry. Due to high product protection coupled with product forgery difficulties, demand for security labels is expected to emerge as the most lucrative covert security technique. Furthermore, the high demand for such FMCG products is expected to drive market growth over the next nine years.

Pharmaceutical application segment to grow with the highest CAGR during 2020-30

Anti-counterfeit Packaging Market is segmented by Application into Pharmaceutical, Food & Beverage, Clothing & apparel, and Others. The Food & beverage application segment accounted for the largest volume share of 14.87% in 2019 the market on account of the need for product security driven by high levels of product counterfeiting in alcoholic beverages. Furthermore, the use of anti-counterfeiting techniques such as barcodes and machine-readable codes for food goods is expected to drive the market. It is expected that the use of a product for the safety of pharmaceutical products will emerge as the fastest-growing application category, guided by strong concerns about the adverse effects of spurious drugs. Moreover, high concerns about the brand reputation in the pharmaceutical industry are expected to drive the growth of the market for anti-counterfeiting packaging over the forecast period.

Anti-counterfeit Packaging Market: Market Dynamics


Increasing Focus of Manufacturers on Brand Protection

Concerns about the losses suffered by commodity producers across countries due to sales of counterfeit goods have increased. This has raised brand dilution issues, which, in turn, is driving the need for anti-counterfeit packaging. Furthermore, due to the risk of damage caused by the use of spurious goods, a major market for anti-counterfeit packaging is expected to emerge in the pharmaceutical industry. Manufacturers are embracing anti-counterfeiting packaging technology due to concerns about the brand value and adverse effects of spurious products, which in turn fuels the global demand for anti-counterfeit packaging. Following the concerns about brand dilution and losses suffered by manufacturers, many companies are making heavy investments in anti-counterfeit packaging technologies, which are expected to generate enormous business opportunities for industry players. Furthermore, anti-counterfeit innovations are increasingly supported by supportive government policies in the food & beverage and pharmaceutical packaging industries, further boosting the anti-counterfeit industry.


High-initial Costs

Owing to the globalization of the retail industry, the anti-counterfeit packaging market is currently facing a gigantic challenge, which indirectly gives counterfeiters a crucial advantage in disrupting the real product market. Along with the pharmaceutical and retail goods industry, the global food & beverage market is facing losses due to counterfeiting in terms of sales and intangible assets. Any significant or critical improvement in the packaging process of the brand recall will build a barrier to identifying the real product and can help forgers to produce fake goods on behalf of the original one.   

Anti-counterfeit Packaging Market: Key Players

  • Avery Dennison Corporation

Company Overview, Business Strategy, Key Product Offerings, Financial Performance, Key Performance Indicators, Risk Analysis, Recent Development, Regional Presence, and SWOT Analysis.

  • CCL Industries Inc.
  • 3M Company
  • E.I. Du Pont De Nemours and Company
  • Zebra Technologies Corporation
  • SICPA Holding SA
  • AlpVision SA
  • Applied Dna Sciences Inc.
  • Uflex Limited
  • Authentix Inc.
  • Ampacet Corporation
  • PharmaSecure Inc.
  • Other prominent players

Anti-counterfeit Packaging Market: Regions

Anti-counterfeit Packaging Market is segmented based on regional analysis into five major regions. These include North America, Latin America, Europe, Asia Pacific, the Middle East, and Africa.

Anti-counterfeit Packaging Market in North America led the market with a lion's share of more than XX.X% in 2019 and is projected to maintain its lead over the forecast period in terms of value, followed by Europe and the Asia Pacific, owing to manufacturers’ focus on developing sustainable anti-counterfeit packaging options. However, the markets in China and India are expected to expand at higher rates over the forecast period, as the anti-counterfeit packaging market in developed countries is maturing. The Asia-Pacific region is projected to record the highest growth during the forecast period, with growing market awareness leading to greater awareness of product-related information before actual consumption, thus increasing the demand for counterfeit packaging in the region.

Competitive Landscape:

The Anti-counterfeit Packaging market, which is highly competitive, consists of several major players such as E.I. du Pont de Nemours and Company, Avery Dennison Corporation hold a substantial market share in the Anti-counterfeit Packaging market. Other players analyzed in this report are SICPA Holding SA, Amcor Limited, Atlantic Zeiser GmbH, and Applied DNA Sciences Inc among others.

Anti-counterfeit Packaging Market is further segmented by region into:

  • North America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – the United States and Canada

  • Latin America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – Mexico, Argentina, Brazil, and Rest of Latin America
  • Europe Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United Kingdom, France, Germany, Italy, Spain, Belgium, Hungary, Luxembourg, Netherlands, Poland, NORDIC, Russia, Turkey, and Rest of Europe
  • APAC Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – India, China, South Korea, Japan, Malaysia, Indonesia, New Zealand, Australia, and the Rest of APAC
  • MENA Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – North Africa, Israel, GCC, South Africa, and Rest of MENA

The anti-counterfeit Packaging Market report also contains an analysis on:

Anti-counterfeit Packaging Market Segments:

  • By Technology:
    • Trace and Track
    • Tamper-evident
    • Covert
    • Overt
    • Forensic Markers
  • By Application:
    • Pharmaceutical
    • Food & Beverage
    • Clothing & Apparels 
  • Anti-counterfeit Packaging Market Dynamics
  • Anti-counterfeit Packaging Market Size
  • Supply & Demand
  • Current Trends/Issues/Challenges
  • Competition & Companies Involved in the Market
  • Value Chain of the Market
  • Market Drivers and Restraints

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