Voice Assistant Market Size
Voice Assistant Market size was USD 2.74 billion in 2021 and projected to grow from USD 4.7 billion in 2023 to USD 57.9 billion by 2032, exhibiting a CAGR of 32.0% during the forecast period.
Voice Assistant, aka digital assistant or virtual assistant, is a software-build technology that makes use of (AI) Artificial Intelligence and (NLP) Natural Language Processing to communicate with users and execute tasks as directed by voice commands. Voice assistants allow users to engage with their applications, gadgets, and services using spoken language rather than the more conventional text-based input. These devices are designed to simulate human interaction and understanding.
Market Highlights
Voice Assistant Market is expected to project a CAGR of 32.0% during the forecast period, 2022-2032
Voice Assistant Market is expected to reach USD 57.9 billion, growing at a CAGR of 32.0% during the forecast period owing to the growing awareness and adoption of voice assistants, improvements in voice-based artificial intelligence technologies, and higher focus on customer engagement. Also, the rise of voice-assistant applications’ low-code platforms is expected to boost the growth of Voice Assistant Market over the forecast period.
Voice Assistant Market Segmentation
Voice Recognition Technology segment is expected to dominate in the forecast period
Voice Assistant Market is classified based on the Technology into Voice Recognition Technology, IoT Technology, Natural Language Processing, and Others. The Voice Recognition Technology segment held majority market share in 2021 due to its simplicity of use, rising demand for smart homes, and widespread acceptance of speech-enabled products. Speech recognition technology acceptability is boosted by rising smartphone adoption and consumer expectations for speech recognition features in their gadgets. Furthermore, dynamic and intuitive communication characteristics offered by voice recognition technology are advantageous to the speech recognition market for its growth.
Large Enterprises segment is expected to dominate in the forecast period
Voice Assistant Market is classified based on the End User into Individual Users, Large Enterprises, and Small & Medium Enterprise. The Large Enterprise segment held the maximum market share in 2021 due to its capacity to provide flexible pricing, higher growth potential, and generate high-quality employment. The early adoption of automation by businesses and the necessity to manage enormous amounts of data quickly are a few other driving factors.
Market Dynamics
Growth Drivers
Growing Awareness of Cloud-Based Technologies and Increasing Use of Voice Search is Expected to Boost the Market Growth
The rapid expansion of IoT data, rising smart home adoption, rising voice search usage, growing knowledge of the advantages of cloud-based solutions, and the high need for self-service apps are propelling the Voice Assistant Market. The market is also expected to expand greatly owing to the developments in automated speech recognition and natural language processing technology. Besides help in the interpretation of natural language, voice assistants can help with jobs like providing sports scores, scheduling meetings, and talking about the weather forecast, impacting the market growth.
Rising Adoption of Voice Assistants in Home Automation is Expected to Boost the Market Growth
Voice assistants are also employed for home automation to operate speech-activated home appliances like computers, laptops, Google Home smart speakers, mobile phones, washing machines, etc. The demand for voice assistants will rise in the coming years for enhance user interaction with smart assistants fuelling the Voice Assistants Market.
Restraint
Data Privacy Concerns for Companies and Significantly Priced Devices to Restrain the Market Growth
Businesses face a number of hurdles as a result of the emergence of voice assistants, most notably issues with data protection. For voice assistants to work properly, data must be collected, but this raises questions regarding data security and privacy. Major barriers to market expansion include the expensive cost of gadgets, an inability to understand customer intent and effectively respond, and difficulties incorporating voice assistants with devices.
Recent Developments
- In November 2022, Sony will launch a novel Voice Assistant for consumer support in India in collaboration with enterprise conversational AI company Yellow.ai. called "Isha." This cutting-edge virtual agent with artificial intelligence (AI) can communicate with users in many languages, including Bengali, Hindi, and English. Isha can efficiently respond to consumer questions and, if necessary, link them to human employees for additional support.
- In April 2021, Samsung released the voice assistant ‘Bixby 3.0’ in India, along with a variety of features designed especially for that nation.
Voice Assistant Market
Key Players Covered:
- IBM Corp
- Samsung Electronics Co. Ltd
- Microsoft Corporation
- Google LLC
- Apple Inc.
- SAP SE
- Honeywell Corporation
- Salesforce Inc.
- Qualcomm
- Baidu Inc.
- Amazon Web Services Inc.
- Motorola Solutions Inc.
- Nuance Communications Inc.
- Artificial Solutions
- Orbita Inc.
- Other Prominent Players (Company Overview, Business Strategy, Key Product Offerings, Financial Performance, Key Performance Indicators, Risk Analysis, Recent Development, Regional Presence, SWOT Analysis)
Regional Analysis
Voice Assistant Market is segmented based on regional analysis into five major regions: North America, Latin America, Europe, Asia Pacific and the Middle East and Africa. North America region is fuelled by the presence of majority technology providers and the rising uptake of voice assistant applications by end-use industries like healthcare and retail. Asia-Pacific is anticipated to grow at the highest CAGR over the projected period due to rising IT investments in developing nations like Japan, China, and India as well as a growth in multiple contact centres in the area.
Impact of Covid-19 on Voice Assistant Market
The COVID-19 outbreak made more people to use voice commands as compared to the time before epidemic. The COVID-19 pandemic, together with the interruption of some eCommerce platforms owing to lockdowns imposed by most governments, has significantly reduced hardware manufacturing activities during 2020, which has had a unfavorable influence on the voice assistant hardware business.
Voice Assistant Market is further segmented by region into:
- North America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United States and Canada
- Latin America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – Mexico, Argentina, Brazil, and Rest of Latin America
- Europe Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United Kingdom, France, Germany, Italy, Spain, Belgium, Hungary, Luxembourg, Netherlands, Poland, NORDIC, Russia, Turkey, and Rest of Europe
- Asia Pacific Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – India, China, South Korea, Japan, Malaysia, Indonesia, New Zealand, Australia, and Rest of APAC
- Middle East and Africa Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – North Africa, Israel, GCC, South Africa, and Rest of MENA
Voice Assistant Market Scope and Segments:
|
ATTRIBUTE |
DETAILS |
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Study Period |
2018-2032 |
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Base Year |
2022 |
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Forecast Period |
2022-2032 |
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Historical Period |
2019-2021 |
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Growth Rate |
CAGR of 32.0% from 2022-2032 |
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Unit |
Value (USD Billion) |
|
Segmentation |
Main Segments List |
|
Product |
|
|
Technology |
|
|
Application Area |
|
|
End User |
|
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By Region |
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Frequently Asked Questions (FAQ):
Voice Assistant Market size was estimated at USD 2.74 billion in 2021 and is expected to reach USD 57.9 billion in 2032.
Voice Assistant, aka digital assistant or virtual assistant, is a software-build technology that makes use of (AI) Artificial Intelligence and (NLP) Natural Language Processing to communicate with users and execute tasks as directed by voice commands.
Voice Recognition Technology and Large Enterprises segments accounted for the largest Voice Assistant Market share.
Key players: IBM Corp, Samsung Electronics Co. Ltd, Microsoft Corporation, Google LLC, Apple Inc., SAP SE, Honeywell Corporation, Salesforce Inc., Qualcomm, Baidu Inc., Amazon Web Services Inc., Motorola Solutions Inc., Nuance Communications Inc., Artificial Solutions, Orbita Inc., and Other Prominent Players are the key players in the Voice Assistant Market.
Ease of use, convenience, availability of voice assistants in multiple devices and speedy and higher adoption of smart devices and home devices having this technology are the factors driving the Voice Assistant Market.
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