; Personalized Nutrition Market Size, Share, Trend, Forecast, 2034

Personalized Nutrition Market

Personalized Nutrition Market Size, Share, and Analysis, By Product (Standard Measurement and Active Measurement), By Application (Standard Supplement, Disease Based and Sports Nutrition), By End User (Direct-to-consumers, Wellness & Fitness Centres, Hospitals & Clinics and Institutions), By Forms (Tablets, Capsules, Liquids, Powder and Others) and By Region (North America, Europe, Asia-Pacific, And Rest of the World) And Regional Forecast 2024-2034

Published on: May-2024
Report Code: FG HC 01988
No. of Pages: 170-350
Report Format: PDF

The market for Personalized Nutrition is expected to expand at a compound annual growth rate (CAGR) of 14.8% from 2024 to 2034. Initially valued at USD 12.2 billion in 2023, it is forecasted to grow to USD 55.7 billion by the end of 2034.

Product Overview

Personalized nutrition involves adapting dietary advice, food choices, and nutritional interventions to individual features such as genetics, health status, and personal preferences. Its purpose is to provide individualized recommendations that help in optimizing an individual's well-being by addressing their nutritional needs. This approach includes the use of advanced technologies like genetic testing, analytics, and blood analysis to gather information about an individual's physiology and metabolism. Personalized Nutrition has itself become a significant sector within the wellness industry, offering various products and services designed to meet consumers' nutritional needs. This trend of personalization is being motivated by rising consumer awareness and desire for dietary habits that exactly match their health goals and lifestyle preferences.

Market Highlights

Personalized Nutrition Market is expected to exhibit a CAGR of 14.8% during the forecast period, 2024-2034

Personalized Nutrition Market is anticipated to reach USD 55.7 billion, growing at a CAGR of 14.8% during the forecast period due to the advances in technology, particularly in genomics and biotechnology, allowing for more precise and individualized dietary recommendations. There has been a rising awareness among different set of consumers becoming more aware of the benefits of personalized nutrition in preventing and managing chronic diseases , which has been an essential growth factor. The growing frequency of lifestyle-related health problems including obesity and diabetes stresses the importance of individualized nutritional routines. As digital health platforms become more user-friendly and accessible, more people are expected to adapt personalized dietary solutions. In future, the increasing integration of AI and machine learning will improve the accuracy and effectiveness of personalized nutrition, ensuring its expansion and relevance in the future health and wellness environment.

Source: Fatpos Global

Personalized Nutrition Market Segmentation

Active Measurement products are influencing and changing the market dynamics

Personalized Nutrition Market is segmented based on Products into Standard Measurement and Active Measurement. Both measurement methods are playing an influential role in the market, actively lining up with consumers' needs and preferences. Active Measurement, accounts for the dominant market share, with a significant growth prospect, in the age of technological advancements, consumers are using personalized and data-driven approaches using various apps, kits and programs, these personalized tech oriented solutions helps in providing customers the cater needs such as diseases management or better athletic performances, which helps in directly expanding the overall market reach. These active measurement options prevent various customers to avoid over-supplementation and maintain their stable nutritional diets. As the precision of these technologies develop, they will become crucial in individualized health schedules, driving wider acceptance and long-term growth in the personalized nutrition market.

Prevalence of standard supplements and other nutritional products contributes to the ongoing growth prospects of the market

Personalized Nutrition Market is segmented based on Application into Standard Supplement, Disease Based and Sport Nutrition. Standard supplements dominate the market by accounting for the majority of the market share. These supplements address general health and wellness concerns, appealing to a broad audience seeking nutritional support. They are easily available and often priced lower than personalized plans made for specific conditions or performance needs. Standard supplements require minimal customization and changes, making them user-friendly for beginners and those who remain uncertain about more complex plans. Their widespread appeal is further strengthened by the convenience and perceived safety of their general formulas. As a result, they remain a nutritional market staple, attracting customers who value convenience, price, and overall health benefits above highly individualized nutrition solutions.

Market Dynamics

Growth Drivers

Increasing shift in consumer preferences towards better products due to health awareness is enhancing market growth

Rise in health awareness is having a direct impact on the increase in interest towards personalized nutrition. Consumers are becoming more aware of the ultimate correlation between good diet and better health, this awareness among consumers calls for the demand of personalized nutrition plans which are structured accordingly for an individual’s needs and requirements. While an increase in chronic diseases such as obesity, diabetes, and heart disease are encouraging individuals to actively seek personalized solutions to manage and prevent these conditions, they are recognizing the potential of personalized nutrition in addressing specific dietary needs related to such diseases. Growing emphasis on protective healthcare has encouraged consumers to use personalized nutrition products as a measure to enhance their health and overall well-being.  

Growing interest in personalized nutrition is fuelled by individuals' aspirations for more tailored fitness goals

Personalized nutrition plans are becoming more prevalent among athletes and fitness enthusiast, in order to achieve their customized fitness goals. For better performance, individuals are actively moving towards personalized nutrition to restructure their dietary intakes to achieve specific goals related to muscle building, endurance training, and effective recovery. Personalized plans assists individuals that they receive the right amount of nutrients for their bodies and goals, which can prevent the pitfalls of over-or under consumption of nutrients.  A better data integrated approach has become essential, which is influenced by the rise of wearable technology and fitness trackers that generate valuable insights into various individuals’ activity.  Using the data, personalized nutrition plans can provide more precise and better approach to address the unique needs for customer fitness outcomes.


Limited accessibility to the personalized plans due to their expensive price barriers are acting as a barrier towards growth prospects

There has been limited accessibility to personalized nutrition services, primarily due to the higher costs, which create challenges for market expansion. This process involves DNA testing, advanced analysis, and customized supplements, along with ongoing consultations, all contributing to higher expenses. These factors create a significant price barrier that restricts access for various budget-conscious customers and those with limited health coverage. High costs can hinder market penetration, which slows down the overall expansion and limits the potential reach of personalized nutritional solutions. Additionally, consumer resistance arises from various cost concerns, necessitating effective communication by companies to justify the value proposition of their services. To address these significant challenges, personalized nutrition companies are trying to implement strategies for better and greater accessibility. These include adopting tiered pricing structures that offer various plans, providing options for different customer budgets.

Recent Developments

  • In 2023, Amway launched Nutriway personalized protein powder, which is a customizable protein powder blend based on individual needs and goals. The company has effectively partnered with MedMira Labs in order to develop a new at-home blood test for micronutrient deficiencies.
  • In 2023, DNAfit, introduced their gut bacteria test which helps in analyzing the gut microbiome and provides personalized recommendations for diet, lifestyle, and probiotics. The company has focused on expanding its offering of personalized fitness and nutritional plans.
  • In 2023, Superior Supplement, launched a new line of personalized vitamins and supplements based on individual health needs and goals. They have effectively partnered with Throne Research, to offer a better and a wider range of personalized products.
  • In 2023, Nutrigenomix Inc. launched Nutrigenomix Precision Health Platform this platform provides personalized nutrition, fitness, and lifestyle recommendations based on DNA, blood markers, and lifestyle factors. They have expanded their partnership with various healthcare providers and wellness clinics.
  • In 2023, Viome launched the Viome Gut Intelligence Test, which helps in analyzing the gut microbiome and provides personalized recommendation for diet, lifestyle and probotics, they also have successfully partnered with several food and beverages companies.  

Personalized Nutrition Market

Key Players:

  • Amway
  • DNAfit
  • Superior Supplement
  • Nutrigenomix Inc.
  • Viome
  • Nutrigenetics Unlimited
  • Genomelink
  • 23andMe
  • GX Sciences
  • Habit
  • DayTwo
  • Zipongo
  • Habit
  • Herbalife Nutrition
  • GenomeSmart
  •  Other Prominent Players (Company Overview, Business Strategy, Key Product Offerings, Financial Performance, Key Performance Indicators, Risk Analysis, Recent Development, Regional Presence, SWOT Analysis)

Regional Analysis

Personalized Nutrition Market is segmented based on regional analysis into five major regions: North America, Latin America, Europe, Asia Pacific and the Middle East and Africa. The North American region dominates the Personalized Nutrition Market, holding more than one-third of the market share. Several factors, such as increasing consumer awareness of health and wellness in the region, are driving the adoption of new technologies like personalized nutrition. With significant and well-developed healthcare infrastructure, it leads to higher per capita healthcare spending compared to other regions. Many leading companies in the nutritional space are headquartered in this region.

Regions such as Europe have been focusing more on preventive healthcare and rising disposable incomes; the region itself is expected to witness significant growth in the nutrition market. The Asia-Pacific region, with its large and growing population combined with increasing urbanization and rising disposable incomes, is creating a significant potential market for personalized nutrition.

Source: Fatpos Global

Impact of Covid-19 on Personalized Nutrition Market

The Covid-19 pandemic has had a complex and multifaceted impact on the overall market sphere. Initial days led to disruptions in raw material sourcing and manufacturing, impacting the overall availability of nutrition products. The reduction in disposable incomes led some consumers to prioritize essential needs over these services. Immediate health concerns overshadowed long-term approaches, impacting long-term engagement and personalized nutritional plans. Positively, the pandemic highlighted the awareness of personal health and the importance of a healthier lifestyle, which led many people to explore personalized nutrition approaches for boosting immunity. Lockdowns and social distancing accelerated the adoption of e-commerce platforms and digital tools for providing personalized nutrition services, making them more accessible. Despite the initial problems, the nutrition market demonstrated resilience and experienced growth during the pandemic.

Personalized Nutrition Market is further segmented by region into:

  • North America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United States and Canada
  • Latin America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – Mexico, Argentina, Brazil, and Rest of Latin America
  • Europe Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United Kingdom, France, Germany, Italy, Spain, Belgium, Hungary, Luxembourg, Netherlands, Poland, NORDIC, Russia, Turkey, and Rest of Europe
  • Asia Pacific Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – India, China, South Korea, Japan, Malaysia, Indonesia, New Zealand, Australia, and Rest of APAC
  • Middle East and Africa Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – North Africa, Israel, GCC, South Africa, and Rest of MENA

Personalized Nutrition Market Scope and Segments:



Study Period


Base Year


Forecast Period


Historical Period


Growth Rate

CAGR of 14.8% from 2024-2034


Value (USD Billion)


Main Segments List

By Product

  • Standard Measurement
  • Active Measurement

By Application

  • Standard Supplement
  • Disease Based
  • Sports Nutrition

By End User

  • Direct-to-consumers
  • Wellness & Fitness Centres
  • Hospitals & Clinics
  • Institutions

By Forms

  • Tablets
  • Capsules
  • Liquids
  • Powder
  • Others

By Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • U.K.
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

Frequently Asked Questions (FAQ):

Personalized Nutrition Market size was values at USD 12.2 billion in 2023 and is projected to reach the value of USD 55.7 billion in 2034, exhibiting a CAGR of 14.8% during the forecast period.

Personalized nutrition refers to adapting to different dietary advice, food choices and nutritional interventions generally based on individuals’ features such as genetics, health status and personal preferences. It aims to provide modified recommendations that can help in optimizing an individual’s well-being by addressing their nutrimental requirements.

The Active Measurement and Standard Supplement segment accounted for the largest Personalized Nutrition Market share.

Key players in the Personalized Nutrition Market include Amway, DNAfit, Superior Supplement, Nutrigenomix Inc., Viome, Nutrigenetics Unlimited, Genomelink, 23andMe, GX Sciences, Habit, DayTwo, Zipongo, Habit, Herbalife Nutrition, GenomeSmart. and Other Prominent Players.

The Personalized Nutrition Market is influenced by factors such as increasing health consciousness, advancements in genetic testing, and a growing demand for personalized dietary solutions to address the specific health goals.

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