; Penetration Testing Market Size, Share, Trend 2034

Penetration Testing Market

Penetration Testing Market Size, Share, and Analysis, By Type (Web Application Penetration Testing, Mobile Application Penetration Testing, Network Penetration Testing, Cloud Penetration Testing, and Others), By Deployment (On-Premise and Cloud), By Component (Solution and Services), By End-Users (BFSI, IT & Telecommunications, Healthcare, Retail & E-commerce, and Others), By Region (North America, Europe, Asia-Pacific, And Rest of the World), And Regional Forecast 2024-2034

Published on: May-2024
Report Code: FG ICT 01986
No. of Pages: 170-350
Report Format: PDF

Penetration Testing Market is anticipated to grow at a CAGR of 14.4% in the forecast period (2024-2034), with the market size valued at USD 1.8 billion in 2023 and projected to reach USD 8.2 billion by 2034.

Product Overview

Penetration testing, often known as "pen testing" or ethical hacking, is a cybersecurity method that aims to detect and highlight vulnerabilities in a computer system or online application. This controlled method is conducted by security professionals and replicates cyber-attacks under safe conditions to detect security flaws before hackers can exploit them. The purpose is to strengthen the defense system by addressing vulnerabilities and improving the security posture of the system. Moreover, penetration testing includes various methodologies that are customized for specific circumstances, such as testing for flaws in network infrastructures and even human factors using social engineering techniques. Thus, by providing insights into potential security gaps, penetration testing helps organizations improve their security measures and protect sensitive data from any form of unauthorized access.

Market Highlights

Penetration Testing Market is projected to achieve a CAGR of 14.4% during the forecast period, 2024-2034

Penetration Testing Market is anticipated to reach USD 8.2 billion, growing at a CAGR of 14.4% during the forecast period as the increasing digital transformation across several industries has expanded the attack surface for cyber-crimes, which makes cybersecurity measures such as penetration testing extremely necessary. The sudden increase in complicated cyberattacks requires active measures to protect sensitive data and ensure the sustainability of the company. In addition, legal requirements, such as GDPR and PCI-DSS, require firms to implement strong security processes, such as frequent penetration testing to avoid significant fines and damage to reputation. Besides, the growing awareness of cybersecurity concerns among firms of different sizes is boosting the demand for penetration testing services. Thus, with advancements in technology and cyber-attacks, the penetration testing market will witness exponential growth shortly.

Source: Fatpos Global

Penetration Testing Market Segmentation

Web Application Penetration Testing segment is leading due to high internet usage and growing vulnerabilities

Penetration Testing Market is categorized based on Type into Web Application Penetration Testing, Mobile Application Penetration Testing, Network Penetration Testing, Cloud Penetration Testing, and Others. The web application penetration testing segment stands as the leading segment due to the vast usage of web applications by businesses, that are becoming the target for frequent cyberattacks. These applications handle and retain sensitive data, which makes them attractive to cybercriminals. Moreover, the introduction of new data privacy regulations like GDPR and CCPA, which require strict security measures for digital applications, has been shaping the demand for extensive penetration testing.

Services segment is projected to dominate due to its flexibility and increasing regulatory needs

Penetration Testing Market based on Component is segmented into Solutions and Services. The services segment leads the market as many organizations such as small and medium-sized enterprises, lack the in-house skills required to undertake penetration testing. This gap is covered by service providers with extensive security knowledge and expertise. Besides, for organizations that require penetration testing on an irregular basis, using external services provides an affordable alternative by removing the need for investment in tools and training. These services also provide unparalleled flexibility, that enables customizations to meet the security and compliance needs of companies. Furthermore, with the rise in data privacy regulations which require regular security checks and assessments, penetration testing services have evolved into one of the major requirements in the industrial sphere.

Source: Fatpos Global

Market Dynamics

Growth Drivers

Increasing Cyber Threats has Driven Testing to Become an Essential Industry Service

Rise in cyber threats has highlighted the need for organizations to take a proactive stance by making penetration testing an important component. Penetration testing allows firms to identify and reduce vulnerabilities before they can be exploited, thus improving security procedures. This proactive method reduces the danger of data breaches, which can result in major financial losses and reputational harm. Additionally, penetration testing provides detailed insights into attackers’ strategies, due to which an organization can improve its threat intelligence. This intelligence creates a secure and resilient infrastructure against the ever-evolving landscape of cyber-attacks.

Data Privacy Regulations Has Encouraged the Use of Penetration Testing Solutions and Services

Increasing need for global data privacy regulations, such as the GDPR and CCPA, has pointed out the importance of organizations using strict security measures to secure personal data. Penetration testing has developed into a critical security technique that helps in reducing vulnerabilities. This approach reduces the danger of regulatory fines, which may be costly and detrimental to an organization's financial health. Additionally, regular penetration testing conveys to consumers a serious commitment to protect their data. Thus, in the present scenario, such trust is critical in retaining customer loyalty and brand integrity, thereby making penetration testing an important tool to mitigate any form of data breach.


Shortage of Skilled Workforce has Served as a Limitation for the Market

Penetration testing market faces a major challenge due to the growing shortage of skilled professionals. This shortage has resulted in higher costs since the increasing demand for qualified testers drives up salaries and makes services less accessible to smaller firms. The scarcity of experienced workers restricts the scalability of services, which makes it difficult for security firms to expand their customer base or fulfil demand efficiently. As a result, this shortfall may limit market growth as organizations hesitate to use penetration testing services. In response to this shortfall, the industry may transition to more automated solutions to reduce the need for human expertise, but this acts as an incomplete solution. Thus, with proper training and upskilling activities to expand the talent pool, the market may see better support and expansion.

Recent Developments

  • In 2023, Rapid7 established the Rapid7 Cybersecurity Foundation to increase access to cybersecurity resources for underserved communities. The company has also announced new advancements in its penetration testing solutions based on industry news and market trends.
  • In 2023, Verizon has continued the development and expansion of its Managed Penetration Testing service offerings. They have focused on the better integration of penetration testing solutions with a broader security portfolio for a more holistic approach.
  • In 2023, IBM, has improved its security platform, IBM Security Guardium, with extended XDR (Extended Detection and Response) capabilities to improve threat detection and response alongside penetration testing. Investments in AI and machine learning for their penetration testing tools to automate tasks and improve efficiency.
  • In 2023, PT Security has continued development of their flagship product, AppSpider, a web application security testing platform, with enhanced features for API security testing. Increased focus on offering industry-specific penetration testing solutions to cater to different market verticals.
  • In 2023, Cisco released a cybersecurity assessment tool specifically designed for small and medium-sized businesses to help them understand their security posture.

Penetration Testing Market

Key Players:

  • Rapid7
  • Intruder
  • Verizon
  • Avast
  • IBM  
  • Netsparker
  • PT Security
  • Cisco
  • Positive Technologies
  • Cure53
  • Cigital
  • Trustwave
  • Core Security
  • Foundstone
  • Other Prominent Players (Company Overview, Business Strategy, Key Product Offerings, Financial Performance, Key Performance Indicators, Risk Analysis, Recent Development, Regional Presence, SWOT Analysis)

Regional Analysis

Penetration Testing Market is segmented based on regional analysis into five major regions: North America, Latin America, Europe, Asia Pacific, and the Middle East and AfricaThe North American region holds the dominant market position due to its cybersecurity infrastructure, along with the usage of advanced technology and severe data protection laws like HIPAA and PCI DSS, which require frequent security assessments. The region’s strong cybersecurity industry includes prominent suppliers, that assure a competitive and innovative penetration testing environment.

Conversely, the Asia-Pacific area is expected to witness rapid development in penetration testing, due to growing digitization across sectors and tightened data privacy rules. This growth reflects the critical role that penetration testing plays in protecting digital assets, as organizations are increasingly adopting these approaches to ensure security against cyber threats.

Source: Fatpos Global

Impact of Covid-19 on Penetration Testing Market

Covid-19 pandemic had a multifaceted impact on the penetration testing market. Initially, it presented challenges such as budget cuts which affected cybersecurity spending and the need to adapt to security requirements for remote work environments. However, these challenges transformed into growth opportunities. The pandemic underscored the importance of cybersecurity measures as organizations increasingly rely on digital and cloud-based solutions to facilitate remote work. Thus, despite the hurdles encountered in the initial stages, the market witnessed a positive trajectory due to the need for better security strategies to reduce threats in an increasingly digitized world.

Penetration Testing Market is further segmented by region into:

  • North America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United States and Canada
  • Latin America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – Mexico, Argentina, Brazil, and Rest of Latin America
  • Europe Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United Kingdom, France, Germany, Italy, Spain, Belgium, Hungary, Luxembourg, Netherlands, Poland, NORDIC, Russia, Turkey, and Rest of Europe
  • Asia Pacific Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – India, China, South Korea, Japan, Malaysia, Indonesia, New Zealand, Australia, and Rest of APAC
  • Middle East and Africa Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – North Africa, Israel, GCC, South Africa, and Rest of MENA

Penetration Testing Market Scope and Segments:



Study Period


Base Year


Forecast Period


Historical Period


Growth Rate

CAGR of 14.4% from 2024-2034


Value (USD Billion)


Main Segments List

By Type

  • Web Application Penetration Testing
  • Mobile Application Penetration Testing
  • Network Penetration Testing
  • Cloud Penetration Testing
  • Others

By Deployment

  • On-Premise
  • Cloud

By Component

  • Solution
  • Services

By End-Users

  • BFSI
  • IT and Telecommunications
  • Healthcare
  • Retail & E-commerce
  • Others

By Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • U.K.
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of the Middle East & Africa

Frequently Asked Questions (FAQ):

Penetration Testing Market size was valued at USD 1.8 billion in 2023 and is projected to reach the value of USD 8.2 billion in 2034, exhibiting a CAGR of 14.4% during the forecast period.

Industrial controllers are systems and devices that oversee and regulate machinery and processes in industries. They automate, monitor, and optimize production lines, ensuring safety, efficiency, and quality in sectors like manufacturing and energy.

The Web Application Penetration Testing segment and Services segment accounted for the largest Penetration Testing Market share.

Key players in the Penetration Testing Market include Rapid7, Intruder, Verizon, Avast, IBM, Netsparker, PT Security, Cisco, Positive Technologies, Cure53, Cigital, Trustwave, Core Security, Foundstone, and Other Prominent Players.

Increasing cyber threats and data privacy regulations are key factors influencing the penetration testing market.

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