; Out-of-Home Advertising Market Size, Share, Forecast 2031

Out-of-Home Advertising Market

Out-of-Home Advertising Market: By Product (Digital Billboards, Transit, Street Furniture), By Industry Vertical (Telecom, Transport, BFSI, Retail, FMC&G, E-commerce, and M&E [Mechanical & Electrical]), And Region - Global Analysis of Market Size, Share & Trends For 2019-2021 And Forecasts To 2031

Published on: Mar-2023
Report Code: FG RTL 00999
No. of Pages: 170-350
Report Format: PDF

Product Overview

Out-of-Home Advertising Market to surpass USD 49.6 billion by 2031 from USD 25.1 billion in 2021 at a CAGR of 4.2% throughout the forecast period 2021-31.

OOH advertising, also known as outdoor advertising, outdoor media, and out-of-home media, is a type of advertising that is seen outside of the customer home. Some of the examples of this type of advertising are Billboards, benches, bus shelters, etc. Also, there are other OOH advertising models. One of the models is known as “on the go" where location plays the important role. Examples are Billboards, posters, and wallscapes were placed which can be seen while walking/ change in position. It also includes other location-based media such as at convenience stores, medical centers, hairdressers, and other physical locations. In total, Billboards, street furniture, transit, and alternative are the four basic types of out-of-home advertising.

Market Highlights

The Global Out-of-Home Advertising Market is expected to project a notable CAGR of 7% by 2031

Global Out-of-Home Advertising Market to surpass USD 49.6 billion by 2031 from USD 25.1 billion in 2021 at a CAGR of 7% in the coming years, i.e., 2021-2031. The global OOH industry is likely to be driven by factors such as the rise in NFC and GPS technologies, as well as the growth of digital advertising and networks. Increased spending on programmatic advertising, smart city deployment, and advancements in display technology are also likely to propel the industry forward. Additionally, to extend their product portfolio globally, multinational companies in this industry are working on mergers and acquisitions with other key companies.

Figure - Market Analysis of Global Out-of-Home Advertising Market

Global Out-of-Home Advertising Market: Segments

Digital Billboards segment is expected to grow with the highest CAGR during 2021-31

On the basis of Product, the global Out-of-Home Advertising Market is fragmented into Digital Billboards, Transit, and Street Furniture. A billboard is a large outdoor advertising structure (also known as a billboard) that is typically located in high-traffic areas such as along main roads. Food and beverage industry, automotive industry, health and medical industry, business and personal services, consumer goods, and others employ various platforms, both static and digital.

E-Commerce segment is expected to grow with the highest CAGR during 2021-31

Global Out-of-Home Advertising Market is classified on the basis of Industry Vertical into Telecom, Transport, BFSI, Retail, FMC&G, E-commerce, and M&E (Mechanical & Electrical). Owing to the increased usage of OOH advertising and the adoption of creative and compelling brand stories to engage with customers, the E-Commerce segment dominates the industry. To entice a big audience, firms come up with new and appealing marketing strategies.

Figure - Market Analysis of Global Out-of-Home Advertising

 

Market Dynamics

Drivers

The Growing Urbanization and Infrastructure Developments

The number of people who spend time outside has increased as infrastructure has improved and the number of shopping complexes and malls has increased. As a result, businesses are focusing on using digital OOH advertising as a platform for reaching a larger audience. Furthermore, the popularity of digital billboards has risen as a result of their capacity to effectively engage audiences. Additionally, the cost of digital marketing has decreased in recent years, making them more accessible to businesses of all sizes.

The Increasing Urban Population in Developed and Developing Economies

The rise of the out-of-home (OOH) advertising business was aided by the growing urban population. As the population of cities grows, traffic congestion and waiting times increase. The OOH advertising business is being driven by the growing urban population in developed and developing countries, which is contributing to increased traffic congestion.

Restraint

The volatile costs associated with the Out-of-Home Advertising

The out of home advertising (OOH) market's growth is likely to be limited by the unpredictable cost of advertising. Billboard advertising expenses fluctuate depending on a variety of criteria including circulation (the total volume of vehicles passing by the billboard), demographics, and impressions.

Global Out-of-Home Advertising Market:

Key Players

  • JCDecaux Group

Company Overview, Business Strategy, Key Product Offerings, Financial Performance, Key Performance Indicators, Risk Analysis, Recent Development, Regional Presence, SWOT Analysis

  • Clear Channel Outdoor Holdings Inc.
  • OUTFRONT Media
  • Daktronics Dr.
  • Prismview LLC
  • NEC Display Solutions Ltd.
  • OOH advertising! Media Ltd.
  • Broadsign International LLC.
  • Stroer SE & Co. KGaA
  • Mvix, Inc.
  • Christie Digital Systems Inc.
  • Others Prominent Players

Global Out-of-Home Advertising Market: Regions

Global Out-of-Home Advertising Market is segmented based on regional analysis into five major regions: North America, Latin America, Europe, Asia Pacific and the Middle East and Africa. In 2021, Asia Pacific was the largest ooh (out-of-home advertising) market. The rise of the out of home (OOH) advertising business was aided by the growing urban population. As the population of cities grows, traffic congestion and waiting times increase. The ooh (out-of-home advertising) market in North America was the second largest. Asia-Pacific, Eastern Europe, Western Europe, South America, North America, the Middle East, and Africa are the regions covered in this research.

 

Impact of COVID-19 on Out-of-Home Advertising Market

Covid-19 has had an impact on nearly every aspect of our life. While many of the changes brought about may be transient, others will be permanent. Due to the pandemic, people spent less time traveling to work or walking around the streets, resulting in a significant reduction in both automotive and pedestrian traffic in the city. While this may have been a welcome relief for city dwellers, it is not a happy situation for Out-of-Home (OOH) advertisers that rely on these high-traffic areas.

Global Out-of-Home Advertising Market is further segmented by region into:

  • North America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United States and Canada
  • Latin America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – Mexico, Argentina, Brazil, and Rest of Latin America
  • Europe Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United Kingdom, France, Germany, Italy, Spain, Russia, and Rest of Europe
  • Asia Pacific Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – India, China, South Korea, Japan, New Zealand, Australia, and Rest of Asia Pacific
  • Middle East and Africa Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – UAE, Egypt, Saudi Arabia, South Africa, and Rest of Middle East and Africa

The global Out-of-Home Advertising Market report also contains analysis on:

Out-of-Home Advertising Market Segments:

  • By Product
    • Digital Billboards
    • Transit
    • Street Furniture 
  • By Industry Vertical
    • Telecom
    • Transport
    • BFSI
    • Retail
    • FMC&G
    • E-commerce
    • M&E (Mechanical & Electrical)
  • Out-of-Home Advertising Market Dynamics
  • Out-of-Home Advertising Market Size
  • Supply & Demand
  • Current Trends/Issues/Challenges
  • Competition & Companies Involved in the Market
  • Value Chain of the Market
  • Market Drivers and Restraints

Out-of-Home Advertising Market Report Scope and Segmentation

Report Attribute

Details

Market size value in 2021

USD 25.1 billion

Revenue forecast in 2031

USD 49.6 billion

Growth Rate

CAGR of 7% from 2021 to 2031

Base year for estimation

2020

Quantitative units

Revenue in USD million and CAGR from 2021 to 2031

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, Industry Vertical and  Region

Regional scope

North America, Europe, Asia Pacific, Latin America, Middle East & Africa (MEA)

Key companies profiled

JCDecaux Group, Clear Channel Outdoor Holdings Inc., OUTFRONT Media, Daktronics Dr., Prismview LLC, NEC Display Solutions Ltd., OOH advertising! Media Ltd., Broadsign International LLC., Stroer SE & Co. KGaA, Mvix, Inc., Christie Digital Systems Inc., and Others Prominent Players.

Frequently Asked Questions (FAQ):

Out-of-Home Advertising Market size was estimated at USD 25.1 billion in 2021 and is expected to reach USD 49.6 billion in 2031

Any visual advertising media found outside of the home is known as out-of-home advertising (OOH). Billboards, indoor and outdoor signs, adverts on street furniture such as bus shelters or benches, in transit locations such as train stations or airports, and place-based ad media such as those found at a cinema or a stadium are examples of this.

The Digital Billboards segment accounted for the largest Out-of-Home Advertising Market share.

Key players in the Out-of-Home Advertising Market include JCDecaux Group, Clear Channel Outdoor Holdings Inc., OUTFRONT Media, Daktronics Dr., Prismview LLC, NEC Display Solutions Ltd., OOH advertising! Media Ltd., Broadsign International LLC., Stroer SE & Co. KGaA, Mvix, Inc., Christie Digital Systems Inc., and Others Prominent Players.

As the urban population grows, so does spending power, and as a result, corporations are increasingly focusing on urban areas to expand their market share, and this significant element is predicted to boost industry growth.

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