; Kombucha Market Size, Industry Share, Forecast, 2032

Kombucha Market

Kombucha Market: Segmented: By Type (Flavored, Non-Flavored), By Packaging (Glass Bottles, Cans), By Distribution Channel (Supermarkets/Hypermarkets, Online Retail, Health Stores, Convenience Stores), And Region - Global Analysis of Market Size, Share & Trends For 2021-2022 And Forecasts To 2032

Published on: Nov-2022
Report Code: FG F&B 01259
No. of Pages: 170-350
Report Format: PDF

[ 170 + Pages Research Report ] Kombucha Market to surpass USD 22.7 billion by 2032 from USD 2.58 billion in 2021 at a CAGR of 21.9% in the coming years, i.e., 2022-32. 

Product Overview

Kombucha is basically a fermented tea beverage prepared by placing a blend of yeast and bacteria in sweetened green or black tea. Although a glass of microorganisms may not sound particularly enticing, it is how kombucha gets its nutritional punch. Before the kombucha is ready, the bacteria and yeast mixture, known as a (SCOBY) symbiotic colony of bacteria and yeast, ferment in the tea for a few weeks. Despite all of the hype, kombucha is a healthy addition to the diet. This sour tea beverage is high in probiotics, antioxidants, and B vitamins, all of which may be beneficial to human health. Although kombucha's advantages are still being researched, they appear positive.

Market Highlights

The Kombucha Market is expected to project a notable CAGR of 21.9% in 2032.

Consumers have made a tremendous change towards focusing on their health and welfare and dedicating themselves to extending their lifespan, which has increased product consumption and its adoption. The marketing of kombucha as an immune-system-boosting, toxin-eliminating, and weight-loss aid is encouraging consumers worldwide to consume it more frequently.

Kombucha Market: Segments

The Flavored segment is expected to grow with a higher CAGR during 2022-32

Kombucha Market is categorized on the basis of Type into Flavored and Non-Flavored. A larger market share belongs to the flavored category due to customers' increasing preference for novel and creative beverages. The increased public knowledge of the negative consequences of synthetic flavors creates a number of opportunities for producers to use natural flavoring agents and botanicals. Probiotic beverage preferences are evolving, and consumers are more open to trying novel flavors. These factors will support market growth in the near future.

The Supermarkets/Hypermarkets segment is expected to grow with a higher CAGR during 2022-32

Kombucha Market is categorized on the basis of Distribution Channel into Supermarkets/Hypermarkets, Online Retail, Health Stores, and Convenience Stores. The Supermarkets/Hypermarkets segment is projected to lead the market in the future. The goal of mass merchandisers like supermarkets and hypermarkets is to offer a wide selection of probiotic beverages and functional beverages to consumers.

Market Dynamics

Drivers

Growing Health Consciousness among Consumers their Attraction towards Healthy Beverages

Due to the growing frequency of chronic diseases and disorders, people are becoming more health conscious, which has changed consumer preferences. In contrast to bad drinks, they are more drawn towards nutritious and healthful beverages. A change in consumer lifestyle is the reason behind expanding work opportunities. The working population has experienced a variety of health problems due to a hectic schedule, irregular mealtimes, and poor food. Functional beverages are in greater demand as a result of these health problems. The overall amount spent on energy drinks and health drinks has increased at the same time as consumer purchasing power.

The Launch of New Innovative Flavors is Attracting Consumers

Consumers today are growing more adventurous and don't hesitate to try out new flavors. Manufacturers have been prompted by this to add fresh flavors and ingredients to their products to attract customers. Hibiscus lime, blueberry, lavender, guava, and many other new tasty tastes are just a few of the appealing ones. To flavor kombucha, a variety of herbs, juices, spices, and fruits are used. Due to the increasing mainstream trends of on-the-go convenience, the drink's availability in cans and bottles tempts people to buy them.

Restraint

The Increasing Number of Regulatory Scenarios to Monitor Alcohol Content in Drinks

Since Alcohol possess risk to the public's health, numerous regulatory organizations have been closely regulating the alcohol content of various beverages. The high alcohol level, which may interfere with persons taking medication, is one of the major hazards. Also, secondary fermentation may cause changes in the alcohol ratio when the beverage is transported from the factory to the merchant. In some cases, flavorings may have an impact on the beverage's alcohol concentration as well. Regulatory organizations implement rigorous regulations limiting the alcohol level of beverages to address these problems.

Recent Developments

  • Congress revived the Kombucha Act in March 2021 to change the taxation laws that now apply to fermented beverages. Beer is defined as a fermented beverage under current legislation and is taxed at the federal level if it contains 0.5% or more alcohol. The company hopes to exempt Kombucha from excise taxes and other rules that are generally applied to alcoholic beverages under this new legislation.
  • Two kinds of fermented kombucha tea were introduced to the market by the US company, Qumba Kombucha in May 2021. Kombucha comes in a variety of flavors, including Qumba Gingerberry Kombucha Powder and Qumba Hibiscus Blood Orange Kombucha Powder. There are no artificial sweeteners in these goods.

Kombucha Market: Key Players
  • Starbucks Corporation
  • The Coca-Cola Company
  • Molson Coors Beverage Company
  • The Hain Celestial Group
  • Buchi Kombucha
  • GT’s Living Food
  • København Kombucha
  • Læsk Kombucha
  • VIGO Kombucha
  • Brothers and Sisters
  • BB Kombucha
  • Real Kombucha
  • Equinox Kombucha
  • Health-Ade Kombucha
  • Revive Kombucha
  • Other Prominent Players

Kombucha Market: Regions

Kombucha Market is segmented based on regional analysis into five major regions: North America, Latin America, Europe, Asia Pacific and the Middle East and Africa. A study of the global Kombucha Market reveals that North America holds the largest market share. The Kombucha Market in this region is expanding due to Canada's significant contribution to the sector. The Kombucha Market in China is being driven by the acceptance of healthy drinks, and the Asia Pacific area is the one with the fastest expanding kombucha sector.

Impact of Covid-19 on Kombucha Market

Due to the coronavirus outbreak, numerous factories were shut down throughout the world as a result of the government's imposition of lockdown and social seclusion regulations to stop the virus's spread. However, it had a favorable effect on the Kombucha Market. The pharmacies were open, and the production of necessary medical supplies continued. Governments in numerous nations recommended ingesting kombucha. Due to its health advantages, the kombucha tea whole foods industry was in great demand, and consumer awareness increased demand even further.

Kombucha Market is further segmented by region into:

  • North America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United States and Canada
  • Latin America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – Mexico, Argentina, Brazil, and Rest of Latin America
  • Europe Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United Kingdom, France, Germany, Italy, Spain, Belgium, Hungary, Luxembourg, Netherlands, Poland, NORDIC, Russia, Turkey, and Rest of Europe
  • Asia Pacific Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – India, China, South Korea, Japan, Malaysia, Indonesia, New Zealand, Australia, and Rest of APAC
  • Middle East and Africa Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – North Africa, Israel, GCC, South Africa and Rest of MENA

Kombucha Market report also contains analysis on:

Kombucha Market Segments:

  • By Type 
    • Flavored
    • Non-Flavored 
  • By Packaging 
    • Glass Bottles
    • Cans 
  • By Distribution Channel
    • Supermarkets/Hypermarkets
    • Online Retail
    • Health Stores
    • Convenience Stores 
  • Kombucha Market Dynamics
  • Kombucha Market Size
  • Supply & Demand
  • Current Trends/Issues/Challenges
  • Competition & Companies Involved in the Market
  • Value Chain of the Market
  • Market Drivers and Restraints

Kombucha Market Report Scope and Segmentation

Report Attribute Details
Market Size Value in 2021 USD 2.58 billion
Revenue Forecast in 2032 USD 22.7 billion
Growth Rate CAGR of 21.9% from 2022 to 2032
Base Year for Estimation 2021
Quantitative Units Revenue in USD million and CAGR from 2022 to 2032
Report Coverage Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Segments Covered Type, Packaging, Distribution Channel, and Region
Regional Scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa (MEA)
Key Companies Profiled Starbucks Corporation, The Coca-Cola Company, Molson Coors Beverage Company, The Hain Celestial Group, Buchi Kombucha, GT’s Living Food, København Kombucha, Læsk Kombucha, VIGO Kombucha, Brothers and Sisters, BB Kombucha, Real Kombucha, Equinox Kombucha, Health-Ade Kombucha, Revive Kombucha, and Other Prominent Players.

Frequently Asked Questions (FAQ):

The Kombucha Market size was estimated at USD 2.58 billion in 2021 and is expected to reach USD 22.7 billion in 2032.

Kombucha is basically a fermented tea beverage prepared by placing a blend of yeast and bacteria in sweetened green or black tea.

The Flavored and Supermarkets/Hypermarkets segments accounted for the larger share of the Kombucha Market

Key players in the Kombucha Market are Starbucks Corporation, The Coca-Cola Company, Molson Coors Beverage Company, The Hain Celestial Group, Buchi Kombucha, GT’s Living Food, Křbenhavn Kombucha, Lćsk Kombucha, VIGO Kombucha, Brothers and Sisters, BB Kombucha, Real Kombucha, Equinox Kombucha, Health-Ade Kombucha, Revive Kombucha, and Other Prominent Players.

Owing to the growing frequency of chronic diseases and disorders, people are becoming more health conscious, which has changed consumer preferences, and this is majorly driving the growth of the Kombucha Market.

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