; Kefir Market Size, Industry Share, Forecast, 2032

Kefir Market

Kefir Market: Segmented: By Product Type (Dairy Based, Non-Dairy Based), By Nature (Organic, Conventional), By Category (Flavored, Non-Flavored), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail), And Region - Global Analysis of Market Size, Share & Trends For 2021-2022 And Forecasts To 2032

Published on: Nov-2022
Report Code: FG F&B 01258
No. of Pages: 170-350
Report Format: PDF

[ 170 + Pages Research Report ] Kefir Market to surpass USD 3.0 billion by 2032 from USD 1.58 billion in 2021 at a CAGR of 6.1% in the coming years, i.e., 2022-32.

Product Overview

Kefir is a beverage produced from fermented goat, cow, or sheep milk. Similar to milk kefir, water kefir is made with water as the foundation rather than milk. Kefir is a well-liked beverage for promoting digestive health, as many people are well aware. The drink includes probiotics that are "good bacteria" and are known to enhance gut health and support the body's digestive functions. The product includes about 30 different species of probiotics. It is created by adding yeast and bacteria cultures to milk. The natural sugars in milk provide food for the microorganisms. This enables them to grow and produce a fermented beverage. Kefir has a palatable yogurt-like consistency and a sour, acidic flavor.

Market Highlights

The Kefir Market is expected to project a notable CAGR of 6.1% in 2032.

The adoption of kefir in many nations has been greatly influenced by globalization and the exchange of different cuisines on a global scale. A significant portion of today's consumers, namely Millennials and Generation Z, have a strong preference for nutritious foods and drinks. These elements are the main drivers of the global Kefir Market.

Kefir Market: Segments

The Flavored segment is expected to grow with a higher CAGR during 2022-32

Kefir market is categorized on the basis of Category into Flavored and Non-Flavored. The expansion of the flavored segment is mostly due to the global appeal of flavored beverages. Manufacturers have been forced to provide kefir in innovative flavors due to the rising demand for flavored beverages. The rising use of natural flavors like vegetables, fruits, and flowers is partly due to the emerging trend of natural products. Moreover, since these flavors contain natural plant extracts, this beverage is thought to be healthier when it is created using naturally based tastes.

The Supermarkets/Hypermarkets segment is expected to grow with a higher CAGR during 2022-32

Kefir market is categorized on the basis of Distribution Channel into Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, and Online Retail. Supermarkets/hypermarkets are constantly evolving and growing in size, and investors are using this trend to provide customers with a comfortable shopping experience. Retailers will be able to give customers adequate-quality goods with the help of technology improvements and equipment on the floor. The market's mass merchandisers, namely supermarkets and hypermarkets, are losing ground to the speedily expanding online shopping platforms.

Market Dynamics


The Growing Preference of Kefir over Yogurt due to Easy Digestibility

Kefir is more easily digestible due to the microorganisms it contains, giving it an advantage over yogurt on the market. Consumer spending on kefir, which serves as a substitute for its dairy equivalent, yogurt, has increased as a result of the rising number of patients who are lactose intolerant. During the projected period, the Kefir Market is anticipated to increase due to factors, such as rising consumer demand for gluten-free products and consumers' appreciation of natural products. The global Kefir Market is predicted to expand significantly throughout the forecast period and afterward due to an increase in the consumer population around the world.

The Rising Unhealthy Lifestyle and Hectic Schedules

Customers' health is being negatively impacted by a surge in bad lifestyles and busy schedules, which is driving increasing demand for organic and healthy dietary supplements. Health is promoted by dietary supplements and organic products. Kefir products play a significant role in the organic food and dietary supplement markets. Since kefir products are becoming more popular with consumers. This is due to the kefir products' high nutritious content, which includes nutrients like protein, probiotics, vitamins, antioxidants, beneficial enzymes, amino acids, and low-fat kefir.


Untapped Market of Asia Pacific and Low Competition in the Region

In other regions like Asia-Pacific, the Kefir Market is unexplored. This is due to the fact that there are fewer manufacturers and fewer customers that are aware of the products on the remote market. This suggests that there is a large market opportunity for kefir producers. It is simpler to launch and grow a firm in an unexplored market when there are fewer or no competitors. Moreover, since there is only one manufacturer on the market, the business may choose the price. This suggests that the producer can introduce the goods at the chosen price without worrying about the rivals.

Recent Developments

  • Müller Kefir Smoothie is the first kefir product from Müller, a global manufacturer of dairy goods. The Müller Kefir Smoothie is healthy for the intestines, is low in fat, has real fruit, and has calcium. Mango & Orange and Raspberry & Pomegranate are the two flavors available.
  • With a listing at Costco France, Lifeway Foods, Inc., a leading manufacturer of kefir products based in the United States, announced the brand's first entry into the French market for kefir distribution.
  • The U.K.-based dairy company Biotiful Dairy Ltd. has introduced a new Kefir + Coffee product range. The gut-friendly Kefir cold brew coffee is brewed with British Milk and no additional sugar. On-the-go Biotiful Kefir Coffee is the ideal beverage for boosting immunity and providing natural energy. There are two flavors of the new Kefir + Coffee line: mocha and latte.

Kefir Market: Key Players
  • Nestle S.A.
  • Danone S.A.
  • Emmi AG
  • Krasnystaw OSM
  • Valio
  • Lifeway Foods Inc.
  • The Hain Celestial Group Inc.
  • Biotiful Dairy Limited
  • Green Valley Creamery
  • Fresh Made Dairy
  • Maple Hill Creamery LLC
  • The Icelandic Milk and Skyr Corp
  • Redwood Hill Farm & Creamery
  • KeVita.com
  • Other Prominent Players

Kefir Market: Regions

Kefir Market is segmented based on regional analysis into five major regions: North America, Latin America, Europe, Asia Pacific and the Middle East and Africa. The market growth was majorly driven by Europe. Probiotic meals, portable snacks, and drinks are becoming increasingly popular in Europe, which is stimulating the industry’s growth. However, over the forecast period, the Asia-Pacific region is anticipated to increase at the quickest rate. This reflects the fact that there are few competitors in this area, giving manufacturers excellent opportunities to grow their businesses. As a result, manufacturers have begun to establish their kefir companies in this area.

Impact of Covid-19 on Kefir Market

The COVID-19 pandemic outbreak has caused an abrupt decline in both demand and sales. Nationwide lockdowns have increased demand for home cooking ingredients and products, which has slowed the growth of on-the-go products in a number of different countries. Due to a fragmented supply of raw materials, the supply chain disruption also had an impact on the production of tibicos. However, the heightened interest in functional foods and drinks has returned, and it is anticipated that this demand will last both during and after the epidemic. The growing awareness of gut health for better immunity is projected to drive the demand for these products in the near future.

Kefir Market is further segmented by region into:

  • North America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United States and Canada
  • Latin America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – Mexico, Argentina, Brazil, and Rest of Latin America
  • Europe Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United Kingdom, France, Germany, Italy, Spain, Belgium, Hungary, Luxembourg, Netherlands, Poland, NORDIC, Russia, Turkey, and Rest of Europe
  • Asia Pacific Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – India, China, South Korea, Japan, Malaysia, Indonesia, New Zealand, Australia, and Rest of APAC
  • Middle East and Africa Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – North Africa, Israel, GCC, South Africa and Rest of MENA

Kefir Market report also contains analysis on:

Kefir Market Segments:

  • By Product Type 
    • Dairy Based
    • Non-Dairy Based 
  • By Nature 
    • Organic
    • Conventional 
  • By Category
    • Flavored
    • Non-Flavored
  • By Distribution Channel
    • Supermarkets/Hypermarkets
    • Convenience Stores
    • Specialty Stores
    • Online Retail 
  • Kefir Market Dynamics
  • Kefir Market Size
  • Supply & Demand
  • Current Trends/Issues/Challenges
  • Competition & Companies Involved in the Market
  • Value Chain of the Market
  • Market Drivers and Restraints

Kefir Market Report Scope and Segmentation

Report Attribute Details
Market size value in 2021 USD 1.58 billion
Revenue forecast in 2032 USD 3.0 billion
Growth Rate CAGR of 6.1% from 2022 to 2032
Base year for estimation 2021
Quantitative units Revenue in USD million and CAGR from 2022 to 2032
Report Coverage Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Segments Covered Product Type, Nature, Category, Distribution Channel, and Region
Regional Scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa (MEA)
Key companies profiled Nestle S.A., Danone S.A., Emmi AG, Krasnystaw OSM, Valio, Lifeway Foods Inc., The Hain Celestial Group Inc., Biotiful Dairy Limited, Green Valley Creamery, Fresh Made Dairy, Maple Hill Creamery LLC, The Icelandic Milk and Skyr Corp, Redwood Hill Farm & Creamery, KeVita.com, NANCY'S, and Other Prominent Players.

Frequently Asked Questions (FAQ):

The Kefir Market size was estimated at USD 1.58 billion in 2021 and is expected to reach USD 3.0 billion in 2032.

Kefir is a fermented milk beverage created from kefir grains, a particular kind of mesophilic symbiotic culture that resembles a thin yogurt.

The Flavored and Supermarkets/Hypermarkets segments accounted for the larger share of the Kefir Market.

Key players in the Kefir Market are Nestle S.A., Danone S.A., Emmi AG, Krasnystaw OSM, Valio, Lifeway Foods Inc., The Hain Celestial Group Inc., Biotiful Dairy Limited, Green Valley Creamery, Fresh Made Dairy, Maple Hill Creamery LLC, The Icelandic Milk and Skyr Corp, Redwood Hill Farm & Creamery, KeVita.com, NANCY'S, and Other Prominent Players.

The growing health concern and increasing disposable income have boosted the purchase of health-benefiting foods, impacting the growth of the Kefir Market.

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