; Generator Sales Market Size, Share, Forecast, 2034

Generator Sales Market

Generator Sales Market Size, Share, and Analysis, By Fuel Type (Diesel, Gas, and Others), By Power Rating (Below 75 KVA, 75-375 kVA, 375-750 kVA, and Above 750 kVA), By Application (Continuous Load, Peak Load, and Standby Load), By End-User (Mining, Oil & Gas, Construction, Residential, Industrial, Pharmaceuticals, Commercial, Telecom, Utility, and Others), and By Region (North America, Europe, Asia-Pacific, And Rest of the World) And Regional Forecast 2024-2034

Published on: Jan-2024
Report Code: FG EP 01803
No. of Pages: 170-350
Report Format: PDF

Generator Sales Market is anticipated to exhibit a Compound Annual Growth Rate (CAGR) of 5.9% during the forecast span from 2024 to 2034. In 2023, the market size was assessed at USD 27.6 billion and is projected to reach USD 52.1 billion by the completion of 2034.

Product Overview

Generator sales refer to the commercial activities of selling generators or devices that produce electricity, that are typically used as backup power sources during outages or in areas without access to a power grid. These sales include a wide range of generator types, such as portable, standby, and industrial-grade units, each of which is customized to address specific needs. Companies that specialize in generator sales offer a variety of models that differ in size, power capacity, and the type of fuel used. Moreover, customers choose generators based on various aspects such as power output, efficiency, and intended applications, which can range from providing emergency backup in homes to ensuring continuous power for businesses and construction sites. Furthermore, generator sales include physical products, along with services such as installation, maintenance, and customer support, which ensures dependable power solutions in multiple settings.

Source: Fatpos Global

Market Highlights

Generator Sales Market is expected to demonstrate a Compound Annual Growth Rate (CAGR) of 5.9% throughout the forecast period spanning from 2024 to 2034

Generator Sales Market is projected to achieve USD 52.1 billion during the forecast period, owing to increasing demands for dependable power sources across different sectors. This growth is attributed to several aspects, including frequent power disruptions, natural disasters, and the increasing scope of industrial activities. The market offers a range of generators to meet various needs, such as portable generators for household applications and industrial-grade systems for commercial use. Additionally, developing regions with unstable power supply significantly contribute to market growth. Moreover, technological developments have led to the introduction of eco-friendly and efficient generator models, which fits well with environmental conscious consumers. Government incentives to promote clean energy adoption and the rising utilization of renewable energy sources in generators provide a promising growth trajectory for the generator sales market.

Source: Fatpos Global

Generator Sales Market Segmentation

Residential segment will expand due to increased demand for generators among households

By End-User, the Generator Sales Market is divided into Mining, Oil & Gas, Construction, Residential, Industrial, Pharmaceuticals, Commercial, Telecom, Utility, and Others. The dominance of residential segment in the generator market is due to increasing requirement for reliable power backups amidst growing adoption of remote work and  urbanization. These trends have encouraged many households to purchase standby-type generators with low power ratings, that ensures continuous operation during power outages. The convenience and peace of mind provided by these generators in performing essential services such as lighting, heating/cooling, and electronic devices during outages significantly contribute to the dominance of residential segment in the generator market.

Diesel segment will expand due to their dependability and convenience

Based on Fuel Type, Generator Sales Market is segmented into Diesel, Gas, and Others. The diesel segment is expected to lead the market due to their unmatched dependability and durability. Diesel generators are renowned for their consistent performance across various applications, including commercial and residential settings. Diesel generators provide high power output and extreme reliability for continuous operation in vital facilities such as hospitals and data centers. Additionally, these generators are suitable to address various power demands and their extended applications during emergencies make them a popular choice. The global availability of diesel fuel and established infrastructure add to their popularity. Therefore, despite their initial investment, diesel generators offer cost-effectiveness in long-term operation and the easy availability of diesel fuel contribute to their market dominance.

Source: Fatpos Global

Market Dynamics

Growth Drivers

Rising Demand for Backup Power will Propel the Market Forward

Increase in demand for backup power supply act as a major catalyst for the growth of generator sales market. The need for backup power could arise due to various factors such as natural calamities, unstable power grids, and the necessary requirement for uninterrupted electricity in important sectors. The increase in demand satisfies the needs of residential customers that are seeking consistent power supply and industries which require backup solutions to avoid production disruptions. Furthermore, the increased dependence on technology and digital infrastructure escalates the need for continuous power, which promotes the adoption of generators across multiple industries. Therefore, the constant necessity for backup power solutions drives market expansion, along with encouraging the innovation of efficient and adaptive generator systems.

Technological Improvements will Create New Opportunities for Growth

Innovations in generator technology significantly contributes to the growth of generator sales market. These improvements are aimed at increasing generator efficiency, reducing emissions, and implementing environmentally friendly alternatives. Moreover, smart monitoring systems and increasing efficiency of fuel attracts consumers that are seeking sustainable and affordable power solutions. This shift from traditional fuel-centric approach to environmentally sensitive alternatives positions the generator sales market for further expansion. Therefore, these advancements in generator technology are in accordance with the increasing need for dependable and environmentally sustainable power sources that are capable of addressing the changing needs of consumers and industries together.


Environmental Laws and Concerns May Restrain Market Expansion

Environmental regulations and concerns present a significant challenge for the generator sales market. The growing focus on environmental conservation and reduction in carbon footprint encourages the implementation of strict regulations and the promotion of clean energy sources. Additionally, meeting these standards present a major challenge for generators that are dependent on fossil fuels like diesel or gasoline. Therefore, this shift toward greener alternatives that are beneficial for the environment, demands substantial changes in generator technology and operations. Furthermore, adapting to these environmental standards and meeting consumer preferences for sustainable power solutions might affect the growth of conventional generator sales. Hence, these developments could drive the market towards innovative and eco-friendly alternatives as the industry focuses on addressing these environmental challenges.

Recent Developments

  • In January 2022, Caterpillar introduced the Cat G3516 natural gas-fueled Fast Response generator set, which has been certified by the US EPA for use in emergency and non-emergency situations.
  • Rolls-Royce and its distribution partner Knopf & Wallisch (K&W) delivered three mtu customized and containerized combined cooling, heat, and power plant (CCHP) trigeneration units to Romanian cloud service provider ClusterPower in January 2022.
  • Generac announced in October 2021 the release of two new large diesel units designed to make operation and maintenance easier: the MDE330 and MDE570 diesel mobile generators. To maximize serviceability, the rental-ready machines include wide-opening detachable doors.
  • Toho Gas and MHIET Complete Test Operation of City Gas and Hydrogen Mixed-fuel Combustion in a Commercial Gas Engine for a Cogeneration System with Success in August 2021.
  • Cummins Power Systems unveiled the C2750D5BE in March 2021. By increasing the standby power range of the popular QSK60 series from 2500KVA to 2750KVA for 50Hz markets, the new model enhances it.

Generator Sales Market

Key Players:

  • Caterpillar Inc.
  • Cummins Inc.
  • Generac Holdings Inc.
  • Kohler Co.
  • Atlas Copco AB
  • Himoinsa S.L.
  • MTU Onsite Energy GmbH
  • Yanmar Holdings Co., Ltd.
  • Wacker Neuson SE
  • Doosan Corporation
  • Mitsubishi Heavy Industries, Ltd.
  • Kirloskar Electric Company Limited
  • Briggs & Stratton Corporation
  • Wärtsilä Corporation
  • Honda Power Equipment
  • Other Prominent Players (Company Overview, Business Strategy, Key Product Offerings, Financial Performance, Key Performance Indicators, Risk Analysis, Recent Development, Regional Presence, SWOT Analysis)

Regional Analysis

Generator Sales Market is segmented based on regional analysis into five major regions: North America, Latin America, Europe, Asia Pacific and the Middle East and Africa. The Asia Pacific region is anticipated to emerge as the largest market for generators, driven by strong demand for generators in emerging economies such as China and India. The rising population in this region serves as a driving force for infrastructure development, industrial expansion, and increasing power requirements. Additionally, generators play an essential role in addressing the surging electricity needs across residential, commercial, and industrial domains. Furthermore, governments in the Asia Pacific zone are making major investments in different infrastructure sectors, including energy, transportation, and telecommunications. Hence, these projects demand dependable power sources, where generators serve as backup solutions and act as standby power for important infrastructure across the Asia Pacific region.

Source: Fatpos Global

Impact of Covid-19 on Generator Sales Market

COVID-19 pandemic brought profound impacts to the generator sales market. Initially, there was an increase in demand as businesses and healthcare facilities focused on backup power to ensure smooth operations during the pandemic. Essential services such as hospitals heavily relied on generators to manage vital functions. However, as the pandemic advanced, economic uncertainties resulted in project delays which affected industrial and commercial sectors. Furthermore, various activities such as construction, infrastructure development, and manufacturing experienced major slowdowns, impacting the demand for generators. Moreover, supply chain disruptions caused manufacturing delays and logistical challenges, leading to shortage of generator components, that affected their availability in some regions. Therefore, the comprehensive impact of the pandemic was diverse owing to the severity of the pandemic, government measures, and industry-specific demands.

Generator Sales Market is further segmented by region into:

  • North America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United States and Canada
  • Latin America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – Mexico, Argentina, Brazil, and Rest of Latin America
  • Europe Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United Kingdom, France, Germany, Italy, Spain, Belgium, Hungary, Luxembourg, Netherlands, Poland, NORDIC, Russia, Turkey, and Rest of Europe
  • Asia Pacific Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – India, China, South Korea, Japan, Malaysia, Indonesia, New Zealand, Australia, and Rest of APAC
  • Middle East and Africa Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – North Africa, Israel, GCC, South Africa, and Rest of MENA

Generator Sales Market Scope and Segments:



Study Period


Base Year


Forecast Period


Historical Period


Growth Rate

CAGR of 5.9% from 2024-2034


Value (USD Billion)


Main Segments List

By Fuel Type

  • Diesel
  • Gas
  • Others

By Power Rating

  • Below 75 KVA
  • 75-375 kVA
  • 375-750 kVA
  • Above 750 kVA

By Application

  • Continuous Load
  • Peak Load
  • Standby Load

By End-User

  • Mining
  • Oil & Gas
  • Construction
  • Residential
  • Industrial
  • Pharmaceuticals
  • Commercial
  • Telecom
  • Utility
  • Others

By Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • U.K.
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

Frequently Asked Questions (FAQ):

Generator Sales Market size was values at USD 27.6 billion in 2023 and is projected to reach the value of USD 52.1 billion in 2034, exhibiting a CAGR of 5.9% during the forecast period.

The generator sales industry includes the sale of equipment that generate energy and serve as backup power sources during outages or in places where power systems are unreliable.

The Residential segment and the Diesel segment accounted for the largest Generator Sales Market share.

Key players in the Generator Sales Market include Caterpillar Inc., Cummins Inc., Generac Holdings Inc., Kohler Co., Atlas Copco AB, Himoinsa S.L., MTU Onsite Energy GmbH, Yanmar Holdings Co., Ltd., Wacker Neuson SE, Doosan Corporation, Mitsubishi Heavy Industries, Ltd., Kirloskar Electric Company Limited, Briggs & Stratton Corporation, Wärtsilä Corporation, Honda Power Equipment, and Other Prominent Players.

Rising demand for backup power and technological improvements are the factors driving the generator sales market.

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