; Buttock Augmentation Market size, share, trend 2032

Buttock Augmentation Market

Buttock Augmentation Market Size, Share, and Analysis, By Product (Buttock Implants, Buttock Injections, and Others), By End Users (Hospitals, Aesthetic clinics, and Others), and By Region (North America, Europe, Asia-Pacific, And Rest of the World) And Regional Forecast 2023-2032

Published on: Dec-2023
Report Code: FG HC 01765
No. of Pages: 170-350
Report Format: PDF

Buttock Augmentation Market is expected to grow at a CAGR of 16.2% in the forecast period (2023-2032), with the market size valued at USD 1.24 billion in 2021 and projected to reach USD 6.5 billion by 2032, up from USD 1.4 billion in 2022.

Product Overview

Buttock Augmentation is cosmetic surgical treatment used to modify or improve the form and size of the buttocks. This can be accomplished with surgical implants such as placing silicone implants under gluteal tissue, fat grafting in which fat is taken from another body area via liposuction technology, such as the stomach or thighs, and re-injected into the butt for natural augmentation, or butt injections. Due to rising disposable budgets, increased aesthetic awareness, the influence of social media, and improvements in aesthetic technology, the market for buttock augmentation is flourishing. The market is anticipated to develop due to its high success rates and patient satisfaction. Additionally, this tendency is influenced by increased image consciousness and global access to information about beauty care, as social media and peer recommendations have a significant impact on millennials' cosmetic product preferences.

Source:Fatpos global

Market Highlights

Buttock Augmentation Market is expected to exhibit a CAGR of 16.2% during the forecast period.

Buttock Augmentation Market is expected to reach USD 6.5 billion, growing at a CAGR of 16.2% The buttock augmentation market has been steadily expanding due to increased demand for cosmetic operations aimed at improving buttock look. The market has faced substantial safety issues regard with surgical treatments, results in increasing regulation and patient safety rules.

Source: Fatpos Global

Buttock Augmentation Market Segmentation

Buttock Implants segment is expected to dominate in the forecast period

On the basis of product, the market is divided into buttock implants, buttock injections, and others. In recent years, the buttock augmentation market is dominated by the buttock implants sector, having the highest revenue share. Buttock implants are a surgical treatment where artificial augmentation material, typically silicone implants, is inserted in the buttock to enhance or reshape it. Butt lifts, implants, and augmentation with fat grafting are among the most popular buttock implant surgeries. The American Society of Aesthetic Plastic Surgery reports a 252% increase in augmentation surgeries during the last ten years. The most effective, well-liked, and widely used treatment among these is buttock augmentation with fat transfer as it has a minimal risk of complications, a high patient satisfaction rate, and a quick recovery period.

Hospital segment is expected to dominate in the forecast period

On the basis of End Users, the market is divided into hospitals, aesthetic clinics, and others. Hospitals is anticipated to be the dominating segment in the market over the forecast period. Both in wealthy and developing nations, hospitals are equipped with cutting-edge technology and qualified professionals for these treatments. For reasons of safety and insurance, patients favor hospitals. Growth is being fueled by specialty hospitals' collaborations with reputable manufacturers. However, high-quality services, individualized treatment, and cost-effectiveness are helping aesthetic clinics gain momentum and have a substantial future growth potential.

Source: Fatpos Global

Market Dynamics

Growth Drivers

Advancement in nonsurgical buttock lift techniques is expected to drive market growth

Non-surgical buttock enhancement techniques, such as injectable dermal fillers and non-invasive equipment such as radiofrequency and ultrasound, are gaining popularity. These procedures provide a less invasive and faster alternative to standard surgical buttock augmentation, appealing to people who want a bigger buttock appearance without the dangers and recuperation time associated with surgery.

Rising cosmetic tourism is expected to boost market growth

Through cosmetic travel, the market for buttock augmentation is expanding quickly. Many people come abroad to receive low-cost, high-quality buttock augmentation operations. Tourists seeking cosmetic procedures like buttock augmentation and other aesthetic procedures are increasingly choosing to travel to nations noted for their cutting-edge medical facilities and trained medical personnel, frequently at a lower cost than developed nations. As more people investigate international choices for cosmetic modifications, this trend is anticipated to continue.


Health and safety concerns will hinder market growth

Safety concerns around buttock augmentation treatments constitute a significant barrier, especially when non-certified practitioners or uncontrolled facilities carry out the procedures. Unprofessional or poorly performed operations can result in problems, including infection, tissue damage, and even potentially fatal ones like pulmonary embolism if fat emboli enter the bloodstream. These safety worries may discourage prospective buttock augmentation patients or result in unfavorable results if procedures are carried out in unsanitary settings. In order to maintain patient safety, regulatory agencies and healthcare authorities are stressing the necessity of strict standards and certifications. However, this could increase operating and compliance expenses for doctors and clinics, thus delaying market growth.

Recent Developments

  • The extension of Polytech Health and Aesthetics' brand-new state-of-the-art facility in Germany was scheduled for 2020. The business also considered moving its current headquarters to a different site. The company's capacity to produce implants is expected to rise as a result of the expansion.
  • Allergan announced a partnership with Malin Akerman, an actress and producer, and the Allergan Aesthetics body contouring portfolio in September 2020.

Buttock Augmentation Market

Key Players:

  • Allergan
  • Mentor Worldwide LLC
  • Cynosure
  • POLYTECH Health & Aesthetics GmbH
  • Sebbin
  • Sientra Inc.
  • GC Aesthetics
  • Silimed
  • Implantech Associates Inc.
  • Spectrum Designs Medical
  • Laboratoires Arion
  • Aeroform France SAS
  • Hans Biomed Corp.
  • Dentsply Sirona
  • Ideal Implant Incorporated
  • Other Prominent Players (Company Overview, Business Strategy, Key Product Offerings, Financial Performance, Key Performance Indicators, Risk Analysis, Recent Development, Regional Presence, SWOT Analysis)

Regional Analysis

Buttock Augmentation Market is segmented based on regional analysis into five major regions: North America, Latin America, Europe, Asia Pacific and the Middle East and Africa. North America led the buttock augmentation market in 2020 with the highest revenue share, owing to technological developments and an increasing number of people opting for cosmetic treatments. The region has a high level of aesthetic awareness, a spike in cosmetic treatment uptake, and a huge pool of cosmetic practitioners, with buttock augmentation operations scoring well. Asia Pacific is expected to have the quickest market growth, owing to rising urbanization. The region's large population is predisposed toward cosmetic modifications, which is aided by social media impact, economical treatments, and high-quality procedure services, supporting market growth.

Source: Fatpos Global

Impact of Covid-19 on Buttock Augmentation Market

The COVID-19 outbreak had resulted in the economic downfall. Several countries had imposed lockdowns and applied travel restrictions to control the spread of the virus. The virus had a short-term influence on the buttock augmentation market, mainly during the initial period of the pandemic, when the entire world was placed under lockdown and other travel restrictions to prevent the spread of infection caused by the SARS-CoV-2 virus. Because of the restrictions and lockdown, ongoing and scheduled surgical procedures were delayed or canceled, negatively impacting the buttock augmentation market. However, interest and demand for aesthetic operations, such as buttock augmentation, grew among women in the United States throughout the COVID-19 period.

Buttock Augmentation Market is further segmented by region into:

  • North America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United States and Canada
  • Latin America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – Mexico, Argentina, Brazil, and Rest of Latin America
  • Europe Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United Kingdom, France, Germany, Italy, Spain, Belgium, Hungary, Luxembourg, Netherlands, Poland, NORDIC, Russia, Turkey, and Rest of Europe
  • Asia Pacific Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – India, China, South Korea, Japan, Malaysia, Indonesia, New Zealand, Australia, and Rest of APAC
  • Middle East and Africa Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – North Africa, Israel, GCC, South Africa, and Rest of MENA

Buttock Augmentation Market Scope and Segments:



Study Period


Base Year


Forecast Period


Historical Period


Growth Rate

CAGR of 16.2% from 2022-2032


Value (USD Billion)


Main Segments List

By Product

  • Buttock Implants
  • Buttock Injections
  • Others

By End Users

  • Hospitals
  • Aesthetic Clinics
  • Others

By Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • U.K.
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa



Frequently Asked Questions (FAQ):

Buttock Augmentation Market size was values at USD 1.24 billion in 2021 and is projected to reach the value of USD 6.5 billion in 2032, exhibiting a CAGR of 16.2% during the forecast period.

Buttock augmentation is an industry that includes treatments and products that improve the appearance of the buttocks. It includes surgical and non-surgical treatments to generate fuller, more shapely buttocks, which are being pushed by reasons such as aesthetic trends, technological breakthroughs, and growing demand for cosmetic procedures.

The hospital segment and the buttock implants segment accounted for the largest Buttock Augmentation Market share.

Key players in the Buttock Augmentation Market include Allergan, Sientra Inc., Mentor Worldwide LLC, Cynosure, GC Aesthetics, POLYTECH Health & Aesthetics GmbH, Sebbin, Silimed, Implantech Associates Inc., Spectrum Designs Medical, Laboratoires Arion, Aeroform France SAS, Hans Biomed Corp., Dentsply Sirona, Ideal Implant Incorporated, and Other Prominent Players.

Nonsurgical buttock lift techniques and cosmetic tourism are the factors driving the Buttock Augmentation Market.

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