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Strategic Organizational Changes Post Covid 19

Why is there an Urgent Need of Strategic Organizational Changes Post-Covid-19?

Published on : Jul-2023 Report Code : 9 Report Format : PDF


Covid-19 pandemic has had an impact on organizations across all sectors, with wavering scales of severity. Consumer behavioral patterns are fluctuating, worldwide supply chains are disordered and continue to be under pressure. Moreover, regions, markets as well as the government are reacting distinctively to the Covid-19 crisis. Some have tougher resistances, while others tussle to return to a continuously flowing “normal”. Companies must constantly adjust to new and tentative market conditions.

With the outbreak of the coronavirus pandemic, the organizations’ connectivity with their stakeholders has been disrupted. Their usual approaches to attending clients, working with suppliers, and teaming up with colleagues, all have come to a halt. As a consequence, organizations around the globe are facing unusual workforce disruption. Practically, all organizations are still resolving how they will function in the coming years while striving to deal with what is happening in their daily lives.

There is much uncertainty brought upon by the pandemic as it’s duration can still not be determined. If the organizations continue to be dysfunctional, there are high chances that the organizations will shut down. It is high time that the organizations need to devise some new means to carry out their operations. They need to boost the pace of decision-making while enhancing efficiency, using technology and data in innovative ways, and accelerating the scope and scale of modernization.


Specific goals that must be implemented by the organizations to monitor the impact of the outbreak and sustain business operations are outlined further:

Implementing advanced technologies

Due to the coronavirus pandemic, management teams need to take up innovative technology and data, rediscover primary processes and implement new alliance tools. Advance technology and people networking in new ways would pave the way for new functioning models for business – and would create an efficient post-pandemic organization.

As organizations face challenges, such as business-ongoing risks, unexpected changes in dimensions, instantaneous decision-making, employees’ efficiency and security risks, thus managers must respond spontaneously to tackle immediate system liability issues and place a base for the future.

Better customer responsiveness

An organization intended for strategic organizational changes would face influential outcomes, including better customer approachability, augmented competencies, and enhanced performance, based on cost efficiency, revenues and return on capital. The pandemic has eternally changed the experiences – as customers, employees, citizens, humans – the mindsets and behaviors are changing as a consequence. It is primarily changing how and what consumers purchase and is fast-tracking massive structural alterations in the consumer goods industry.

Once the immediate risk of the virus goes off, organizations will need to deliberate the impact of these changes to reassess the ways to provide appropriate customer experiences, build and execute the skills that people need and want.

Improved business strategy

CEOs are confronted with tremendous, challenging tasks and unexplored dimensions as they resume to navigate the effects of the Covid-19 crisis. As a requisite, CEOs have prioritized the Now – supporting their people, customers and suppliers, tackling supply chain interference, stimulating revenues, lining up their businesses with changing demand and discovering new growth trails.

Managers are promptly turning their concern to the Next – an era of volatile and possibly suppressed economic recovery, with new viable threats and opportunities, and quite possibly a span of the New Normal – a new period outlined by fast-changing shifts in social standards, societal morals and conducts, like raised demand for liable business run-throughs and renovated brand purpose.

Contrary to this background, managers face the necessity and intricacy of reviving their businesses. To overcome and cope up with the adverse effects of this unprecedented crisis, the improvised business strategy must be formulated in accordance with the situation of uncertainty.

Restructuring operations

Organizational achievements made-up during the crisis need to be compelled into the new operating model; managers must make sure that their organizations do not go back to their old conduct and actions.

Amid Covid-19 crisis, structural changes in consumer behavior, supply chains, and ways to market are slamming organizations off balance. Retorting to the pandemic has emphasized the need for heads to speed up the adoption of smooth ways of working and value chain renovation to help overcome uncertainty.

Moreover, these days the supply chain is unfavorable. Organizations need to build up an instant come back to tackle the ongoing disturbances. They need to find new measures to resolve and reform supply chains for the future by intensifying both flexibility and responsibility.

Influenced workforce

Almost every organization across the globe is still deciding upon how we will work in the coming years, as workforces and groups try to operate while striving to deal with the present circumstances of the pandemic.

Chief human resource officers (CHROs) across sectors are moving towards facing the challenges by managing immense workforce shifts, such as the immediate requirement of shifting to an isolated workforce to safeguard as well as inspire employees, attend customers and to ascertain business longevity.

CHRO’s proficiency in evolving active workforce schemes is important to maintain sustainability in the global economy, helping people and their families endure monetarily in the coming years. Opportunities are evolving as organizations and other industries function simultaneously to keep people working.


Remodeling customer experience approach post covid-19:

Covid-19 has improved the way we look at handling customer service. As all our future customers are operating significantly from home and utilizing digital media, it is critical for retailers, e-tailers and platform-based businesses to evaluate their customer feedback management strategies.

 “There has been a major shift in the whole concept of customer feedback. “As ideas are evolving and new channels have developed, re-visualizing the customer 360 degrees is something that is reinforcing a lot of organizations’ customer experience tactics moving ahead. It is said data is the new lubricant, I believe it the new oxygen for every business today.” - Vikrant Neogi, Product Specialist – Data & Insights at Adobe

Digital trust will be critical in the post-Covid-19 domain:

As the globe struggles with the Covid-19 pandemic – digital trust will become fundamental in the new changing world harmony. The epidemic has boosted the shift of off-line activities to on-line across the scale of the organizations’ operations, whether they are government, corporate, or non-profit organizations. Accordingly, an extreme rise in the production of data and information during the crisis period has been observed. The Digital single market strategy focuses on three policies which include better access to digital goods and services, establishing an environment where digital networks and services can boom and maximizing the growth potential of the digital economy. E-commerce has witnessed a substantial rise, with the pandemic proliferating the shift away from physical stores.

Source: Eurostat

In the post-COVID-19 era, peoples’ concerns will divert from crisis-related matters to personal data security and how it’s being operated by these organizations. The organizations’ achievement will shift from their digital programs and ‘their primary data’, to customers’ expectation in how these organizations are utilizing customers’ information. If organizations catch hold of the dynamics right and win customers’ trust, they will be able to gain more customers and their allegiance, and this will help them construct a workable business for the future.

An executive’s guide to building a return-to-work strategy in the Covid-19 era:

Covid-19 has led to immense commotion and pushed the organizations to find new ways of being competitive and pertinent. Business leaders have recognized the need to build resilience for the long pull as they come in terms with never-seen-before challenges every day. The emphasis has quickly shifted to developing business flexibility across several areas in the organization, together with employee and workplace safety. Last year a few numbers of employees were remotely working, but due to the current situation of the pandemic share of employed persons working from home is anticipated to rise. While some organizations have taken out ways to carry on their functions by initiating work-from-home (WFH) programs, for segments like manufacturing, hospitality, retail, construction, WFH is not a feasible criterion.

Source: Eurostat, Bureau of Labor Statistics


On reaching the other side of this pandemic, it will be crucial to establish long-term approaches for better flexibility and to apply lessons learned from the experience to invent a system of talent roadmap that would prepare the organizations for future disturbances. Most of the organizations, at least initially, considered the post-crisis return as an incident; they would switch the lights on and return to work as they had done before. It is becoming gradually clear, however, that for most, coming back to work will be a course of action that could take a year or more, and they won’t be able to resume the way they were. Instead, organizations will wish to grab hold of the minute to rethink and recreate the future, assembling new force and skills to come back strong. Even well-built organizations may find that they need to rebuild themselves more than once.